Imryn Gill & Logan Militzer www.licases.weebly.com/
Mission Statement “Our mission is to set standards of excellence by creating quality, unique iPad cases created by our customers the way they want it by simply choosing a design.”
Product Our product is a iPad case the customer creates by choosing colours on premade templates. It is a unique idea because our competitors don’t allow the freedom to let the customers create their own custom iPad case.
Product & Supplier Silicon custom made iPad cases Supplier for rubber cases is Amazon.com Screening is done by Promo Plus Advertising
Finances 2 dollars to buy a single case Start up money is coming out of our pockets The start up cost is $12,800 The rates for screening are: Units Cost per unit 1000 $4.17 3000 $4.07 5000 $4.02 10000 $3.93
Finances II Our cost for our product: Plate= $62 (Base) ($.16 per case) Case=$4.50 Shipping =$2 (Canada) $3 (USA)-Consumer pays Screening = 1000 units= $4.07 per case Pay pal: 2.9% plus $.30 fee= $.80 Our profit= $7.42 per case Final price $19.95 (includes shipping)
Advertising Facebook page (free): we can do special promotions for each like and share. We can have pictures of new designs that are created Twitter Account (free): Special offers/promos will be offered for re-tweets and follows YouTube channel (free): we can have videos with new designs and new products
Shipping For our shipping we will use Canada Post it usually takes 5-7 business days Shipping by ground: To USA: $3.00 To Canada: $2.00
Customer Payments Our payments are going to be done using PayPal. PayPal Commonly Charges Money Receivers (Sellers) a 30 Cent Fee + 2.9% Surcharge. Cost per case is 2.9% + $.30 fee= $.80 per unit
Customer Service Customer contact through email Quality FAQs on website
Target Market Our target market is the people who own an iPad and know how to use a computer and use it regularly. These people are normally pre-teens, teens, and adults (19-60 years old) who use computers More specific with numbers
Goals To make a product that will satisfy our customers and meet their expectations To make a reasonable number of sales, such as 750 units To have great customer service, so that our customers can come to us with whatever problems they have To have very good advertising so that people know our name
Competition Coolcases.ca Amazon.com Ebay.com zazzle.ca cafepress.com caseable.com zagg.com artscow.com
Growth In our future, we would like to expand to different tablets such as the iPad Mini and the Samsung Galaxy Tab 10.1. We would like to release new tablet designs for holidays such as Christmas, Easter, and Halloween. We could also give discounts to someone liking our Facebook page. Total iPads sold: 84 million: .5% $8.37 Million in sales. Profit: $1.1 Million.
Potential problems & solutions A potential problem is losing money by not making enough sales -A solution for this is to use advertising to keep our name in customers minds We obtaining customers by Marketing on Facebook and Twitter. We can retain repeat customers by giving deals such and buy on, get on half off or give a percentage off. A problem is if our competitors undersell their product. -A solution is to market our product differenty
Conclusion To create customized iPad skins that are created by the customer. If we sell 5 units a day, we will make $37.10 everyday. ($13,541.50 a year) By following this business plan, LI Cases will meet its goals in the future. We will see growth, profit, and customer satisfaction. In the end our goal is for our customers will remember the name LI cases and will recommend it to everybody they know Our cases rise above our competitors because no other company gives you the freedom to create the case the way you want