3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea

Junk Food Marketing - National Campaigning SurveyTest Publication & Education Green School Zone (May 2010) Global survey on fast food (Nov 2009) Children’s food campaign (May 2009) Comparative survey on sodium level in foods (April 2008) Food Test – Nutrition of cereal (Sept 2008) Nutrition Labeling“Lower Sodium Level” Campaign (KFDA with Consumer organization) Credibility Solidarity Providing information Sharing experience Green School Zone (May 2010) Global survey on fast food (Nov 2009) Children’s food campaign (May 2009) Comparative survey on sodium level in foods (April 2008)

Activities in international & national level “Lower Sodium Level” Campaign (KFDA with Consumer organization) Nutrition Labeling

Survey  Green School Zone - Children’s food safety zone around schools

Test  Food Test – Nutrition of Cereals

Publication & Education  Global survey on fast food – Some children’s menus contain high calories and fat

Publication & Education  “Lower fat, sodium, sugar level in children’s food” campaign

Publication & Education  Comparative survey on sodium level in foods - instant noodle, snack, cheese, cereals

Lower Sodium Level Campaign  KFDA(Korea Food and Drug Administration) with Consumer organization  Campaign and awareness programs in 6 major cities in Korea  6,000 consumers will be joining(2011)

April 15, 2011