Target Marketing

 Typical Fields ◦ Name ◦ address  District/Department of Education  School  Role field ◦ Department of Education ◦ Principal ◦ Teacher ◦ District Level Administration  Superintendent  Assistant Superintendent  Curriculum and Instruction Coordinator

 Hot Areas ◦ PACE (Alternative Certification) ◦ District special relationships  Promotion codes  Reimbursement ◦ Initiatives  Early Childhood  ELL  Science

 Listserv  Permission marketing software ◦ Arial Software  Built for high-end, high-volume, demanding users  Works with practically any database  Hands-free unsubscribe management  Unlimited message personalization  Deluxe campaign scheduler  Unlimited lists & subscribers  Handles bounces and removes  Built-in HTML editor

 Use first name if Known  If not known: ◦ “Hello NC Administrator” ◦ “Hello NC Educator” ◦ “Hello GA Instructional Coach” ◦ “Hello SC Science Teacher”  Be detail oriented

 Use same basic message  Tweek basic message based on role/initiative

 Need to write the script  Keep up with bounces ◦ Hard bounce vs. soft bounce  Keep up with unsubscribes  Otherwise you will get flagged as a SPAMMER!

 Information gathering ◦ Surveys ◦ Exhibition booth talk  GA Math Conference 1800 participants 90% unaware we existed Distributed 300 catalogs & flyers Many math coaches and district administrators  Marketing message “buzz words”  Brand recognition ◦ Exhibition booth ◦ Presentation ◦ Flyers ◦ Collateral-calendars, pens, etc. ◦ Marketing Pieces

 SDE Alternative Certification  Using interdepartmental partners ◦ 800 number—Track the call type ◦ Website-  Drive potential learners here for state specific information  Drive district decision makers here for district benefits ◦ ITV  Introduction to SDE personnel  Cross marketing ◦ StreamlineSC  School and District Training  Station Technology Workshops

 Analyze data ◦ Craft more targeted messages ◦ Determine local course to run based on previous enrollments ◦ Determine successes and failures  Segment previous learner successes into targeted marketing group  Craft targeted message based on market segment group