A (very brief) review of KCLL.org Robert Ashby, Business Development Manager Microsoft Corporation

1. Where do they come from? 2. What do they ask for? 3. Can they find it?

KeywordMay-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07Jan-08Feb-08Mar-08Apr-08May-08 law library , law6,3728,3749,7018,21510,19210,5848,5368,2958,3297,2907,5796,6537,159 business law international law common law criminal law ,2671,4161, ,3611,1221,2871,2101,138 family law1,4501,4091,4741,6581,6791,8021,7671,5881,7801,6081,6431,6511,494 harvard law immigration law1,0801, labor law1,1421,0841,2871,2921,4291,5441,1161,0921,4391, ,027 law dictionary2,1131,8741,8652,0192,5582,4212,2141,6961,9181,9501,9071,8742,211 lawyer7,3915,9096,4295,6385,8566,0315,9184,9255,7175,1454,8755,3034,766 durable power of attorney1,6181,5521,6771,6721,3511,2911,2231,0641,5011,5081,6721,4801,802 employment law1,1641,2331,5971,3211,2971,5831,4261,0381,2091,0591,1271, real estate law copyright law ,0541,0391, tax law divorce law adcenter_addin

Marketing Where do they come from? Merchandizing/Retail Can they find it? Supply What do they want? Library Catalog Delivery Service Fax Service Computer resources Training Service Subscription Databases Conference Room Reservations Publications Live Chat Service

 50% improvements in hits on the catalog?  80% booking of conference rooms?  Training courses at 75% occupancy? GO DO: Make sure your goals are measurable then analyze your conversion funnel for next actions to reach your success metrics.