Copyright ©2007 by the McGraw-Hill Companies, Inc Alan Brinkley, AMERICAN HISTORY 12/e Chapter Thirty: The Affluent Society

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Introduction Introduction  Affluence and Inequality The American Birth Rate

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society “The Economic Miracle” “The Economic Miracle” –Sources of Economic Growth  Government Spending

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society “The Economic Miracle” “The Economic Miracle” –Sources of Economic Growth  Government Spending  Suburban Growth

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society “The Economic Miracle” “The Economic Miracle” –The Rise of the Modern West  Population Growth

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society “The Economic Miracle” “The Economic Miracle” –The Rise of the Modern West  Population Growth  Favorable Climate

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Economic Miracle” The “Economic Miracle” –The New Economics  Keynesian Economics

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Economic Miracle” The “Economic Miracle” –The New Economics  Keynesian Economics  Ending Poverty through Economic Growth

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Economic Miracle” The “Economic Miracle” –Capital and Labor  Corporate Consolidation

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Economic Miracle” The “Economic Miracle” –Capital and Labor  Corporate Consolidation  The “Postwar Contract”

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Economic Miracle” The “Economic Miracle” –Capital and Labor  Corporate Consolidation  The “Postwar Contract”  AFL-CIO Workers Represented by Unions,

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Economic Miracle” The “Economic Miracle” –Capital and Labor  Corporate Consolidation  The “Postwar Contract”  AFL-CIO  Limited Gains for Unorganized Women

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Medical Breakthroughs  Antibiotics Antibiotics and other Pills (PhotoLink/Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Medical Breakthroughs  Antibiotics  Penicillin Penicillin (E. Pollard PhotoLink/ Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Medical Breakthroughs  Antibiotics  Penicillin  Salk Vaccine The Polio Virus (Reprinted from Schaffer et al, Proceedings of the National Academy of Science, 41:1020, 1955.)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Pesticides  DDT Handling Pesticide (Photo by Tim McCabe, courtesy of USDA Natural Resources Conservation Service)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Postwar Electronic Research  Invention of Television Television Set (c. Photodisc)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Postwar Electronic Research  Invention of Television  Integrated Circuitry Circuit Board (S. Meltzer/ PhotoLink/ Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Postwar Computer Technology  UNIVAC

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Postwar Computer Technology  UNIVAC  IBM

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Bombs, Rockets, and Missiles  The Hydrogen Bomb H-Bomb Explosion (StockTrek/ Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –Bombs, Rockets, and Missiles  The Hydrogen Bomb  ICBMs Launching Titan Missile (Royalty-Free/CORBIS)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –The Space Program  The Shock of Sputnik

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –The Space Program  The Shock of Sputnik  The Creation of NASA Launching a Satellite, 1961 (NARA)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –The Space Program  The Shock of Sputnik  The Creation of NASA  The Apollo Program Buzz Aldrin, August 1969 (NASA)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Explosion of Science and Technology –The Space Program  The Shock of Sputnik  The Creation of NASA  The Apollo Program  The Space Shuttle Space Shuttle (NASA/Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty  “Consensus”

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Consumer Culture  Consumer Crazes Electric Institute of Washington. Dishwasher (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Landscape and the Automobile  Federal Highway Act Freeway Interchange (PhotoLink/Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Landscape and the Automobile  Federal Highway Act  The New Retail Landscape Roadside Signs (Licensed for Use)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Suburban Nation  “Levittown” Houses on Laconia Street in a suburb of Cincinnati, Ohio (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Suburban Nation  “Levittown”  Appeal of Suburban Living Chicago’s Annexation and the Suburban Noose

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Suburban Family  Prevailing Gender Roles Reinforced Reinforced Woman cooking in kitchen (Index Stock/Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Suburban Family  Prevailing Gender Roles Reinforced  Dr. Benjamin Spock

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Suburban Family  Prevailing Gender Roles Reinforced Reinforced  Dr. Benjamin Spock  Feminism Weakened Woman cooking in kitchen (Index Stock/Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Birth of Television  Social Consequences of Television Teaching television studio, Annenberg School of Communications, University of Pennsylvania (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Birth of Television  Social Consequences of Television of Television  Television’s Homogenizing Message Homogenizing Message The cast of Leave it to Beaver (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Travel, Outdoor Recreation, and Environmentalism  Echo Park

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Travel, Outdoor Recreation, and Environmentalism  Echo Park  Sierra Club Reborn

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Organized Society and Its Detractors  Growth of Specialized Education Georgetown Preparatory School. Rifles at Georgetown Preparatory School (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Organized Society and Its Detractors  Growth of Specialized Education  The Organization Man and The Lonely Crowd

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Beats and the Restless Culture of Youth  The Beat Generation’s Critiques “Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries!” Allen Ginsberg

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Beats and the Restless Culture of Youth  The Beat Generation’s Critiques  “Juvenile Delinquency”

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –The Beats and the Restless Culture of Youth  The Beat Generation’s Critiques  “Juvenile Delinquency”  James Dean

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Rock ‘n’ Roll  Elvis Presley

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Rock ‘n’ Roll  Elvis Presley  Rock ‘n’ Roll’s Black Roots

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society People of Plenty People of Plenty –Rock ‘n’ Roll  Elvis Presley  Rock ‘n’ Roll’s Black Roots  “Payola” Scandals

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Other America” The “Other America” –On the Margins of the Affluent Society  The Other America “The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy.” Michael Harrington

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Other America” The “Other America” –On the Margins of the Affluent Society  The Other America  Persistent Poverty

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Other America” The “Other America” –Rural Poverty  Declining Agricultural Prices

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Other America” The “Other America” –The Inner Cities  Black Urban Migration African-American Migration

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The “Other America” The “Other America” –The Inner Cities  Black Urban Migration  “Urban Renewal”

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –The Brown Decision and “Massive Resistance”  Brown v. Board of Education George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –The Brown Decision and “Massive Resistance”  Brown v. Board of Education  “Separate but Equal” Doctrine Overturned Doctrine Overturned George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –The Brown Decision and “Massive Resistance”  Brown v. Board of Education  “Separate but Equal” Doctrine Overturned  “Massive Resistance” Burning Cross (Licensed for Use)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –The Brown Decision and “Massive Resistance”  Brown v. Board of Education  “Separate but Equal” Doctrine Overturned  “Massive Resistance”  Little Rock

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –The Expanding Movement  Montgomery Bus Boycott 5,000 at Meeting Outline Boycott; Bullet Clips Bus." Montgomery, Alabama, Bus Boycott. Montgomery Advertiser, December 6, (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –The Expanding Movement  Montgomery Bus Boycott  Martin Luther King’s Strategy

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –Causes of the Civil Rights Movement  Legacy of World War II

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –Causes of the Civil Rights Movement  Legacy of World War II  Urban Black Middle Class

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Rise of the Civil Rights Movement –Causes of the Civil Rights Movement  Legacy of World War II  Urban Black Middle Class  Television and Popular Culture

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower Republicanism Eisenhower Republicanism –“What Was Good for…General Motors”  Business Leaders’ New Outlook Dwight D. Eisenhower (Library of Congress)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower Republicanism Eisenhower Republicanism –The Survival of the Welfare State  Expansion of New Deal Policies

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower Republicanism Eisenhower Republicanism –The Survival of the Welfare State  Expansion of New Deal Policies  Federal Highway Act of 1956 Texas Highway (Donovan Reese/Getty Images)

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower Republicanism Eisenhower Republicanism –The Decline of McCarthyism  Army-McCarthy Hearings

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –Dulles and “Massive Retaliation”  “Massive Retaliation” and “Brinksmanship”

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –Dulles and “Massive Retaliation”  “Massive Retaliation” and “Brinksmanship”  Economic Benefits of “Massive Retaliation”

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –France, America, and Vietnam  Dien Bien Phu

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –Cold War Crises  Recognizing Israel

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –Cold War Crises  Recognizing Israel  Suez Crisis

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –Cold War Crises  Recognizing Israel  Suez Crisis  Fidel Castro

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –Europe and the Soviet Union  Hungarian Revolution of 1956

Copyright ©2007 by the McGraw-Hill Companies, Inc Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Eisenhower, Dulles, and the Cold War –The U-2 Crisis  Eisenhower’s Restraint

Copyright ©2007 by the McGraw-Hill Companies, Inc Patterns of Popular Culture: Patterns of Popular Culture: Lucy and Desi Chapter Thirty: The Affluent Society