IS YOUR CLUB PALE, FRAIL AND STALE?

TEXT ME: FRIEND ME: SchaeferDG5750

THREE AREAS OF FOCUS

FINDING MEMBERS

THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS

THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS KEEPING MEMBERS

In the last 7 years, we have inducted 1.1 million members Membership as of June 30, 2003:1,227,338 Membership as of June 30, 2010:1,227,563 Net Increase in membership: +226

Club Name 01-Jul-2008 Members 01-Jul-2009 Members 01-Jul-2010 Members 01-Jul-2011 Members 01-Jul-2012 Members 01-April 2013 Members Buffalo Casper Casper-Five Trails Casper-Reveille 36 Cheyenne Cheyenne Sunrise Cody Craig (Moffat County) Douglas Estes Park Estes Park-Longs Peak Estes Valley Sunrise Evanston Fort Collins Fort Collins (Foothills) Fort Collins After Work Fort Collins-Breakfast Gillette Gillette-Energy Greeley Greeley (Centennial) Greeley Redeye Greeley-After Hours High Plains-Eaton Jackson Hole Jackson Hole Breakfast Jackson Hole Supper Club Name 01-Jul-2008 Members 01-Jul-2009 Members 01-Jul-2010 Members 01-Jul-2011 Members 01-Jul-2012 Members 01-April 2013 Members Johnstown Kemmerer Lander Laramie Laramie Sunrise Loveland Loveland Mountain View Loveland Thompson Valley Morrill Powell Ranchester-Dayton Rawlins Riverton Rock Springs Scottsbluff/Gering Sedgwick County Sheridan Star Valley (Afton) Steamboat Springs Steamboat Springs (Ski Town USA) Morning Sterling Teton Valley Thermopolis Torrington Windsor Worland

What does your club look like?

Less than 302% Ages 30 ‐ 399% Ages % Ages % Ages % Age 70+16% 70% of all Rotarians are over age 50! 11% are under 40

Why aren’t younger members joining?

 They don’t know who you are, or what you do.

Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.

Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.  They don’t know if they can afford it.

Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.  They don’t know if they can afford it.  They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting.

Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.  They don’t know if they can afford it.  They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting.  There’s nobody there who looks like them!

BUT… you can’t say…

YES! YES! YES! We want young members! and NO! NO! NO! We will NOT change how we do things!

FINDING MEMBERS

They Can’t Join You if They Can’t FIND You!

They Can’t Join You if They Can’t FIND You! What happens when you Google your club?

They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team?

They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page?

They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page? Do you have a Twitter account?

They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page? Do you have a Twitter account? Does your web site have a link to follow you on Facebook and Twitter?

They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page? Do you have a Twitter account? Does your web site have a link to follow you on Facebook and Twitter? Do you have a club shirt to wear at events?

Public Relations

Every club should have a PR person

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar Submit photos after the event

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar Submit photos after the event Wear your Rotary emblems and shirts on days other than the meeting

Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar Submit photos after the event Wear your Rotary emblems and shirts on days other than the meeting Update your classification list by going through the Yellow Pages, you know more people than you think!

GETTING MEMBERS

Have Fun Add Value Be Different

How can we get younger members?

Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) Maintain contact with them through Facebook.

How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) Maintain contact with them through Facebook. Ask them to reach out to their friends to ask them to join Rotary with them.

How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) Maintain contact with them through Facebook. Ask them to reach out to their friends to ask them to join Rotary with them. Lower membership cost for the first year, or provide a scholarship for members under a certain age.

Ask QUALIFIED Members

Do they have time to attend the meetings?

Ask QUALIFIED Members Do they have time to attend the meetings? Every week?

Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group?

Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group? Do they have time to do your service projects?

Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group? Do they have time to do your service projects? Can they afford your dues?

Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group? Do they have time to do your service projects? Can they afford your dues? Do they have a passion in an area that your club wants to work in?

What do you need to change?

When they visit, do they feel welcome?

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”?

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy?

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing Evaluate badges

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing Evaluate badges Track non-meeting volunteer hours

What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing Evaluate badges Track non-meeting volunteer hours Cancel one meeting a month and do a service project instead

Turn Visitors into Members

Give them a folder with info about Rotary and your club, including your projects and your dues

Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues Has membership kits 3 templates for a club brochure

Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues Has membership kits 3 templates for a club brochure Ask them to bring their friends back next time

Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues Has membership kits 3 templates for a club brochure Ask them to bring their friends back next time Make them WANT to join, give them some tasks Work on a project Attend a board meeting Search for info on the club, district and RI web site Complete an e-club makeup

Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues Has membership kits 3 templates for a club brochure Ask them to bring their friends back next time Make them WANT to join, give them some tasks Work on a project Attend a board meeting Search for info on the club, district and RI web site Complete an e-club makeup Take them to lunch with sponsor

KEEPING MEMBERS

Get Them Engaged!

Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions

Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions Find out what they are passionate about

Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions Find out what they are passionate about Assign them a project

Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions Find out what they are passionate about Assign them a project Put them on the board

Do you make decisions by FACTS or EMOTIONS?

Do you make decisions by FACTS or EMOTIONS? Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.

Do you make decisions by FACTS or EMOTIONS? Facts – Do you want to come to a Rotary meeting? Here is when and where we meet. Emotions – Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. Join us and we will help YOU change the world!

We’ve ALWAYS Done It That Way!

Tools shop.rotary.org New member kits, club brochure

Tools shop.rotary.org New member kits, club brochure Michael McQueen The New Rules of Engagement

Michelle Schaefer Cell