Let’s Get Sheffield Working Campaign brought to you by Sheffield Newspapers

Introduction There were 2.45 million people unemployed in the UK by January Although the economic downturn has seen unemployment figures double locally, experts say the wheel is turning back towards recovery. The Star’s ‘Let’s Get Sheffield Working’ Campaign aims to aid this recovery; our local editorial content will be recruitment-focused sharing the region’s success stories with our readers. Our recruitment rates have been reduced for the duration of the campaign to offer a more cost-effective way of recruiting and promoting vacancies to our potential audience of 299,004 people* both in print and online, during these challenging times. *Source – JICREG Jan – June 09, Webtrends 9

Campaign Editorial coverage Print promotional campaign Online promotional campaign Radio campaign B2B Mailshots Street sellers billboard exposure

Benefits 81% of people agree that seeing a job advertised in print would make them look for more information online – The Newspaper Society Recruitment Research – site stats February ,484 unique users 9,050,282 page impressions - Webtrends 9 Online presence enables suitable candidates to apply 24/7 Opportunity for companies to promote ALL their vacancies and increase brand awareness

Success to date Applications per vacancy on up from 9 in July 2009, to 16 in February Since the campaign started at the end of February, 223 recruitment adverts have appeared in our products traffic up 71% v last year Thursday’s Star up to 6 pages of recruitment, increase in Telegraph recruitment section

Up to 80% discount Part time vacancies? Hourly rates? Working from home? If your vacancy pays under 10k a year, your advert will cost from as little as £60 + vat Local Media is the MAIN SOURCE for job seekers – The Newspaper Society Recruitment Research

Up to 80% discount Domestic vacancies to fill? Opportunities for School Leavers? Training available whilst working? If your vacancy pays between 10k and 15k per year, your advert will cost from as little as £250 + vat The majority of people with a salary less than £15,000 will travel up to 10 miles for the right job – The Newspaper Society Recruitment Research

Up to 80% discount Opportunities for Graduates? Candidates with career progression in mind? Middle management vacancies available? If your vacancy pays between 15k – 25k per year, your advert will cost from as little as £393 + vat

Up to 80% discount Managerial / Executive Appointments? Seeking experienced professionals? Senior vacancies to fill? If your vacancy pays more than 25k a year, your advert will cost from as little as £502 + vat Recent Newspaper Society research shows that 82% of job seekers consider salary and job security to be the most important factors

Package Details All packages include: Boxed advert in Sheffield Star Boxed advert in Sheffield Telegraph* Full searchable listing on Additional services available: CV Products – CV Alert and CV Plus Increased size of print advert Additional use of colour in print advert Extra brand awareness opportunities Additional online promotion * Excludes vacancies under 10k

Contact Details and Deadlines Advertising your vacancy could not be easier Advertising your vacancy could not be easier: Call our experienced team on Deadline Tuesday 5pm for that week’s exposure Creative design service included at no extra cost Online response rate reports and after-sales service