The Humanitarian Social Network It’sOneHumanity Elliott Verreault, CEO
ICT Focus
Current ICT trends in Humanitarian Sector Internet – Near infinite reach, low-cost Social Media – Facebook, Twitter – Used by most organizations today to: Raise awareness for causes Communicate results Fundraise, etc
Social Media & Humanitarian Orgs Doing Well Frequently updated news & results Integration of various media in the communication (blogs, photos, videos, etc) More interactive communication with supporters & donors Shortcomings Struggling to cut through the noise Communication is not truly social Organizations have no faces Act like bots on the web
Human face Transparent & authentic Live ‘moment’ of a real person
Strong competition (noise) People user knows Faces Human connection Faceless No human contact Human face Authentic ‘Real’ and relatable
I’d invite you to join! Join other humanitarian organizations that are showcasing their work through their people. It’s time to socialize the conversation. ItsOneHumanity.org Thank you for your time.