Social Networking for Business May 2010. The three ‘O’s of user expectation.

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Presentation transcript:

Social Networking for Business May 2010

The three ‘O’s of user expectation

Ownership Social media websites belong as much to the public as to their creators

Ownership Social media websites belong as much to the public as to their creators Omnipresence Millions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are

BBC Cycling the Americas

BBC blog ~5,000 followers ~200,000 views ~4,000 fans ~1,000,000 views

Ownership Social media websites belong as much to the public as to their creators Omnipresence Millions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are Openness The web was designed as a collaborative medium and we’ve no reason to keep the public out

Ownership Social media websites belong as much to the public as to their creators Omnipresence Millions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are Openness The web was designed as a collaborative medium and we’ve no reason to keep the public out

Tom Hodgkinson