The Internet Marketing Mentor The Million Dollar Web Business Process Defined Presented by Jack Spirko “The Internet Marketing Mentor”

Six Components of Successful Site Deployment The Million Dollar Web Site Formula Component 1 – The Product Concept Test Component 1 – The Product Concept Test Component 2 – Product Development/Creation Component 2 – Product Development/Creation Component 3 – The Initial Site Launch Component 3 – The Initial Site Launch Component 4 – Traffic and Lead Capture Component 4 – Traffic and Lead Capture Component 5 – The Initial Product Launch Component 5 – The Initial Product Launch Component 6 – Revenue and Process Optimization Component 6 – Revenue and Process Optimization

The 1st Component Idea Testing Create the vision and goal Create the vision and goal Develop a prospect profile Develop a prospect profile Conceptualize your “brand” and “name” Conceptualize your “brand” and “name” Set up an initial landing page Set up an initial landing page Set up tracking systems Set up tracking systems Turn on some traffic Turn on some traffic Gather information and validate Gather information and validate

The 1st Component Getting Ideas Tested Fast You do not need a product You do not need a product You can utilize your initial efforts to build affiliate income You can utilize your initial efforts to build affiliate income Survey your users after they opt in (fine tune) Survey your users after they opt in (fine tune) This is your initial list building (database) This is your initial list building (database)

Component 2 – Developing Your Product Developing Your Positioning Gather Sample Content Gather Sample Content Develop a Sales Strategy Develop a Sales Strategy Develop a Personal Relationship (Personality) Develop a Personal Relationship (Personality) Put together “pre-launch” content and material Put together “pre-launch” content and material Plan your “product mix” (up/down selling, recurrent) Plan your “product mix” (up/down selling, recurrent) Determine your fulfillment channel Determine your fulfillment channel

Component 2 – Developing Your Product Product Packaging and Value Presentation Create your front end, back end and residual sales model from the very beginning. Create your front end, back end and residual sales model from the very beginning. Develop your total “packaging” strategy Develop your total “packaging” strategy Don’t sell “product value” sell the “emotional value” Don’t sell “product value” sell the “emotional value” Create an easy to buy “entry product” Create an easy to buy “entry product”

Component 3 – Launching Your Site The Site Success Formula Define and implement your ‘sales model’ (specifics) Define and implement your ‘sales model’ (specifics) Copy and message will always trump graphics Copy and message will always trump graphics Use and incorporate video/audio Use and incorporate video/audio Saturate the site with a ‘lead generation process’ Saturate the site with a ‘lead generation process’ Set up a customer support model Set up a customer support model Implement auto response messaging, check out systems, etc. Implement auto response messaging, check out systems, etc.

Component 3 – Launching Your Site Keeping Your Launch Productive and On Track Make testing easy (clear goals, simple results) Make testing easy (clear goals, simple results) Have primary goals and secondary options for every page Have primary goals and secondary options for every page Build flexibility into your site from day one (no plan survives) Build flexibility into your site from day one (no plan survives) Set up systems to be reused, copied and recycled Set up systems to be reused, copied and recycled

Component 4 – Traffic and Leads Getting Visitors (quickly) PayPerClick PayPerClick Advertising Advertising Join Ventures (don’t count on it) Join Ventures (don’t count on it) SEO (takes time in competitive markets) SEO (takes time in competitive markets) Viral Traffic (big win when you pull it off) Viral Traffic (big win when you pull it off) Affiliates (prove your value first) Affiliates (prove your value first)

Component 4 – Traffic and Leads Keeping Things Real Don’t buy into hype and bullshit Don’t buy into hype and bullshit You don’t need joint ventures or affiliates You don’t need joint ventures or affiliates Don’t try to go into Internet Marketing Products Don’t try to go into Internet Marketing Products In most niches you don’t need to be a Guru, just 1% better In most niches you don’t need to be a Guru, just 1% better All you need is a solid system, good testing and traffic All you need is a solid system, good testing and traffic

Component 5 – Launching the Product The Steps to Successful Launch Capture attention and interest Capture attention and interest Form a bond with visitors Form a bond with visitors Give away free but VALUABLE content Give away free but VALUABLE content Create interactivity Create interactivity Demonstrate competitions Demonstrate competitions Agitate market concerns/needs/pain Agitate market concerns/needs/pain Launch the product Launch the product

Component 6 – Revenue and Process Optimization Success is Not a One Time Affair Develop and implement new methodologies Develop and implement new methodologies Run small tests with new concepts Run small tests with new concepts When something works use it across your site networks When something works use it across your site networks Always watch your metrics (daily) and create trending Always watch your metrics (daily) and create trending Pay attention to competitors, but don’t “worry” about them Pay attention to competitors, but don’t “worry” about them See your site as a business not as a component See your site as a business not as a component