-- Google Confidential – John Lewis (JL) Needham Strategic Partner Development Manager Google, Inc February 15, 2005 What Is Google Doing in My Library?: An Overview of New Google Content Initiatives

-- Google Confidential – 2 Agenda Google: Company and Products Google Print Overview –Program for Publishers –Program for Libraries Google Scholar Overview Q&A

-- Google Confidential – 3 Starting at Stanford 1995: Google: A research project at Stanford University

-- Google Confidential – 4 Google’s Mission To organize the world’s information and make it universally accessible and useful

-- Google Confidential – 5 Google drives more search referrals than all other search engines combined. Other STATMARKET, JULY % 24% 12% 5% 7% Google is the Worldwide Search Leader Size: 5th largest media property on the web Users: Nearly 300 million unique users per month worldwide Interface languages: 104; language restricts: 35 JUNE 2004

-- Google Confidential – 6 (8 billion items indexed)

-- Google Confidential – 7 Indexing Online Formats Google News Search 4,500+ sources Google.com World’s largest search index: 8B+ web pages Google Image Search World’s largest, with 0.8B+ images Froogle: Product Search 20M+ products from 150,000 merchants Google Scholar Thousands of subscription-based scholarly and professional journals

-- Google Confidential – 8 Google Advertising and Technology Services AdSense for Content Monetize content pages Google Search Appliance Enterprise search solution for intranets and websites AdSense for Search Monetizing search results pages

-- Google Confidential – 9 Google AdSense for Search Search term Google AdWords advertising Search results

-- Google Confidential – 10 Google AdSense for Content Google AdSense for Content contextual advertising Content page

-- Google Confidential – 11 Recent Content Product Launches #1 Content: Books from publishers of all sizes, from all industry segments Launch: October 4, 2004 Content: Scholarly papers and articles Launch: November 17, 2004 Content: Books from library collections Launch: December 14, 2004 #2 #3

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-- Google Confidential – 14 Google Print Interface Contextual advertising Publisher branding Links to “Buy this Book ” Limited browsing Search terms highlighted Search within book

-- Google Confidential – 15 Google Print Intrabook Search Search Within Book Users can search across full-text All references displayed Link

-- Google Confidential – 16 Benefits of Google Print Google Benefits Provide our users a better search experience Full-text, authoritative book content improves Google’s index Increase pages for AdSense for Content advertising Publisher Benefits Increase visibility of books on Google Drive book sales Attract qualified traffic to website Earn a new revenue stream via contextual ads No direct cost

-- Google Confidential – 17 Selected Participating Publishers Professional/STMTrade ScholarlyReference Princeton University Press Sample of the English-language publishers participating in Google Print

-- Google Confidential – 18 Library Partnerships

-- Google Confidential – 19 Google’s Partnership with Libraries Announcement: Google is working with a handful of prominent research libraries to assist in their ongoing efforts to scan and digitize their collections and provide improved access to their users. Key aspects of the initiative: –Focus on enabling access to out-of-print and other hard-to-find materials –Books will be available through Google search services and through the library’s OPAC –Partnership terms and project plans vary by library –Display is dependent on copyright status of the book (or publisher participation in Google Print) –For books from libraries, there will be two new user interfaces Public domain book view In-copyright book view

-- Google Confidential – 20 Public Domain Books Books no longer in-copyright Public Domain Display Results displayed in Google Print Full text of book is indexed No browsing restrictions Additional link to “Find this book in a library” Find in a Library: WorldCat/OCLC

-- Google Confidential – 21 Enabling Discovery of Books (and Ebooks) Open WorldCat Program ? Google Print ?

-- Google Confidential – 22 Enabling Discovery of Books (and Ebooks) Open WorldCat Program ? Google Print ?

-- Google Confidential – 23 Enabling Discovery: Open WorldCat Open WorldCat Program: –It’s working: more than 3 million inbound links in September 2004 –Expanded to all 56 million record in November 2004

-- Google Confidential – 24 In-Copyright Books In-print and out-of-print In-Copyright Display* Full text of book is indexed Users can view up to three snippets from the book Links to “Buy this book” and “Find this book in a library” * No library book were harmed during the making of this digital copy.

-- Google Confidential – 25 Google Print Summary Purpose: Improve discovery of and access to books Possible result: Restore the role of the book and prominence in the information commons 1,000s of publishers participating; 1,000s of books being added weekly Google Print is still in beta; Many features and enhancements are yet to be tested and incorporated How can I get Google to come and scan my library? We’re not expanding our relationships with libraries at this time, but we may in the future. However, to submit a particular collection for future consideration: print-

-- Google Confidential – 26 Google Scholar Overview

-- Google Confidential – 27 Google Scholar Overview - Search scholarly content formats: - peer-reviewed articles/papers - theses/dissertations - books - preprints - abstracts - technical reports - Nearly 50 million items indexed - In partnership with publishers - Citation-weighted ranking - Links to multiple sources for paper, default to publisher's version - Referencing citations displayed

-- Google Confidential – 28 Google Scholar Results Standard Google Scholar search results include a link to all the documents that cite that particular paper Top Level LinkOther Sources Citations

-- Google Confidential – 29 Google Scholar Results Citation-only search results: Citation-Only If a paper is cited by another document, but we haven’t found the paper, we offer a citation-only result Web Search Search for article/paper or related information on Google.com

-- Google Confidential – 30 Google Scholar Results Book search results: Book Results When a book is cited by a crawled paper or article, it is included Find in a Library Link to OCLC WorldCat records

-- Google Confidential – 31 Google Scholar Summary Purpose: Improve discovery of and access to scholarly information, in all its formats Now includes the majority of STM publishers’ journals; coverage of social sciences and humanities growing One top-5 STM publisher reports that 16% of referrals now derive from Google Scholar (upwards of 50% from Google properties) Google Scholar is still in beta; many features and enhancements are yet to be tested and incorporated How do publishers of scholarly information get into Google Scholar? If the content is online, it may simply be a matter of allowing our crawlers to access it It is necessary that at least an abstract is shown to non-subscribers who come from Google. To submit content for consideration:

-- Google Confidential – 32 On Google’s Content Initiatives Google's new effort only enhances the access librarians can give users, whether they are students or faculty, children or adults --”Access by Google”, Francine Fialkoff, Library Journal, 1/15/05 “The Google project will enhance the usefulness of the books it encompasses, but it in no way will render them obsolete.' --New York Times editorial, 12/21/04 “It is better not to think of libraries as buildings, but as aggregations of data, information, and knowledge – some in physical form, some in digital form, some in both,” --Michael Keller, Stanford University Libraries

-- Google Confidential – 33 Summary Google’s mission is to organize the world’s information and make it universally accessible and useful Google is working with publishers and libraries to help digitize their books and collections Google is making these books, journals, and other formats more discoverable and accessible, driving library usage and incremental sales For more information and screenshots, visit:

-- Google Confidential – 34 Q&A -FoxTrot, December 27, 2004

-- Google Confidential – 35 John Lewis (JL) Needham Strategic Partner Development Manager Google, Inc. Contact Information

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-- Google Confidential – 46 Return Link

-- Google Confidential – 47 Privacy Policy From the Google Print FAQ: “Does Google keep track of the pages I'm viewing? In order to enforce content viewing limits, we must keep track of page views by our users. However, we do not associate any of your searches, or the specific pages you view, with personally identifiable information about you, such as your name or address. As always, we strongly encourage you to read our Privacy Policy to be fully informed about how your confidentiality is protected.” See

-- Google Confidential – 48 Search Engines: Ubiquity Pew Internet & American Life Project and ComScore Networks August 2004 study findings: –US Internet users turn to search engines for “convenience and effectiveness” –87% find what they’re seeking most of the time— “satisfaction, trust, self-confidence” –44% use search engines to discover “vital information that they absolutely need” –3.9 billion searches in June, average 33 searches, average 4.4 searches per visit –49% from work, 7% from university –Second only to as most popular online activity

-- Google Confidential – 49 The De Facto Point of Departure Search engines have: –Awakened new curiosities, made a hobby of information discovery –Achieved trust and loyalty, even affection –Rendered many traditional reference tools idle or obsolete –Become the de facto point of departure for research— by novice and professional researchers alike

-- Google Confidential – 50 Enabling Discovery of Books (and Ebooks) Open WorldCat Program ? Google Print Books Indexing the Deep Web Search engines are indexing a growing share of scholarly and professional ejournals Triggering tremendous increase in discovery, use