Presentation Guidelines

I. OPPORTUNITY 1: Market need What problem does the product solve? Is the solution to this problem based on an innovative product/technology/model? Is the product indispensable for clients/customers? 2: Market and branch overview Does the product fill a market niche? What is the market size and what trends appear in the market? What are the barriers to enter the market?

Presentation Guidelines II. PRODUCT & TECHNOLOGY 3: Product description How does the product/service work? Which of its features will have a key value for the customers in the context of the identified problem? On which development stage is the project currently ? How much time do you need to launch the product on the market? 4: Technology/know-how What are the technological risks connected to your product/service development? Are the ownership rights of the technology or know-how protected?

Presentation Guidelines III. COMPETITION 5: Competition Are there any existing substitute products? What are they? Describe the activity of the present or potential competitors. 6: Competitive advantage What is the competitive advantage of the product? What are the advantages of the competitors? What might be the reaction of competitors to your product? How are you going to maintain your competitive advantage?

Presentation Guidelines IV. BUSINESS MODEL & GO-TO-MARKET STRATEGY 7: Business Model How is the company going to generate revenue and create value? Is substantial and quick growth of the enterprise possible (is the model scalable)? What are the key assumptions of the given business model? 8: Go-to-Market Strategy What are the target groups? How are you going to reach and attract customers considering distribution channels, product positioning, and pricing policy? Have relationships with potential customers already been established? If not, when do you plan to start?

Presentation Guidelines V. TEAM & STRATEGIC PARTNERS 9: Team Short team description, its strengths and competencies (including both industry and startup experience ). How long has the project been in development and what is the degree of involvement of each team member ? Is the team complete? If not, what are the team’s human resources needs? 10: Partnerships Is it crucial for the success of the project to establish relationships with key strategic partners? If yes, with what kind of partners and have contacts already been established? If not, what is the strategy to establish them? 11: Mentors and Advisors Please list your team’s mentors and/or advisors and provide their Name and Affiliation. Team Logo

Presentation Guidelines VI. MILESTONES & FINANCIALS 12: Milestones What are the project milestones? What goals do you want to reach at each milestone? 13: Financial projection What is the 5-year projection of income, expenses, and profits in connection with the project milestones? What is the team’s need for investment capital and what are the prefered sources of its acquisition? What is the predicted time the investors will get their return?