“CATCHING THE RIGHT FISH” NGM - WINNEBA JANUARY , 2013 “CATCHING THE RIGHT FISH” NGM - WINNEBA JANUARY , 2013

REFLECTIONS “It’s a group – a group of men. Not exceptional men. Just average business people who know the Lord and love Him, but haven’t known how to SHOW IT. They will tell other men about Jesus, Oral. No theories. They tell what they have ACTUALLY EXPERIENCED OF GOD TO OTHER MEN LIKE THEMSELVES… ” Demos - ANWR

THE TRUTH “ Brown faces. Black faces. White faces. Every one rigid, wretched each Bound IN CHAINS, LOCKED IN HIS OWN PRIVATE DEARTH” “ Even in our Fellowship today, there are still men and women who feel Alone, AND WHO ARE STILL BOUND BY INVISIBLE SPIRITUAL CHAINS” Problems everywhere Demos - ANWR

THE BASICS “A Fellowship can only make progress when they are agreed as to the basics – mission, values, culture, etc. Where there are differences in the non-negotiables there can be no progress.” Emmanuel Baba Mahama – 2013 NGM

KEY SUCCESS FACTORS The key to chapter growth :  Christian Fellowship  Meeting Spiritual Needs Whatsoever is born of God overcomes the world 1Jn5:4

THE DILEMMA The Great Commission Membership into FGBMFI Poor targeting has contributed to:  Low attraction  Low retention  Weak finances We need a clear cut definition today regarding our customer/target.

DEFINING OUR TARGET MARKET: To build a solid foundation for a business/chapter, you must first identify your typical customer and tailor your marketing pitch accordingly.

CONT’D: Having a well-defined target market is more important today than ever. No one can afford to target everyone - Costly & Time Consuming).

FGBMFI TARGET MARKET: “To reach and call men in all nations/everywhere for Jesus Christ.” SPECIFICS: FGBMFI TARGET MARKET: “To reach and call men in all nations/everywhere for Jesus Christ.” SPECIFICS: Same : Social, cultural, or business level - are more readily available than anyone else)

THE MARKET  Many businesses say they target "anyone interested in my services.“  Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.

ESSENCE ?  Targeting allows us to FOCUS on a specific customer who is more likely to buy from you than other markets.  This is a much more affordable, efficient, and effective way to reach potential customers and generate business FG B MFI

CONT’D With a clearly defined target/ customer, it is much easier to determine where and how to market your product - FGBMFI

CHARACTERISTICS OF OUR TARGET & OUR MEMBERS: Specific Demographics : Age Location Gender Income level Education level Marital or family status Occupation Ethnic background

CHARACTERISTICS OF DEF TARGET/ OUR MEMBERS: Psychographics: Personality Attitudes Values Interests/hobbies Lifestyles

THE GOD OF VARIETY “ But for your day-in, year-out work, I want you SMALL, LOCAL and SENTITIVE TO ME! I do not want uniformity. I will never take two men or two places in just the same way. Give Me outlets for MY INFINITE VARIETY”

THE GOD OF VARIETY CONT’D Characteristics of Chapters:  Some are demonstrative  Some reserved  Some stress teaching  Others healing  Evangelism and  Youth work

Evaluate Your Decision: - Are there enough people that fit my criteria? - Will my target really benefit from my criteria? - Will my target really benefit from my product/service? Will they see a product/service? Will they see a need for it? - Can they afford my product/service? - Can I reach them with my message? - Are they easily accessible? need for it? - Can they afford my product/service? - Can I reach them with my message? - Are they easily accessible?

DEVELOP A PROSPECTS LIST:  List the names of potential customers (Top Business People and professionals) within your operational area  Review their profiles  Map out a clear cut strategy to reach them  Organise effective Prayer & fasting - (Pv16:3)  Send appropriate invitations  Be prepared for them and to minister to their needs

 God does not need large numbers to launch his work! He only needs a faithful few in each place  God does not look at circumstances and see the empty seats in a meeting. God only looks at men who come. He seeks open vessels, willing to PRAISE Him and seek His will  Every chapter and every meeting is different. Let the Holy Spirit control the meeting. BE OPEN TO THE HOLY SPIRIT! ” Demos :- ANWR

GROUP ASSIGNMENT : Who Is Our Customer ? Where Can You Locate Him ? How Can You Attract Him ? How Can You Maintain Him the Chapter ? GROUP ASSIGNMENT : Who Is Our Customer ? Where Can You Locate Him ? How Can You Attract Him ? How Can You Maintain Him the Chapter ?

THANK YOU