Community Engagement to Change Transportation Culture A case study with the Bike Edina Task Force / Community Design Group February 10, Clean Energy Resource Teams Conference

2 Case Study Overview  A more sustainable transportation culture change in the making  Engaging the community to create a high-quality Bicycle Plan…and make it happen  What we learned / group discussion Photo courtesy Kirk Johnson Photo courtesy CDG on location in Edina

3 Culture Change Needed… Some challenges Edina were recognized in 2006 when considering biking as a sustainable, healthy transportation choice….  Car-based infrastructure  No on-road bicycle lanes  No published bicycle routes  No designated “Safe Routes to Schools” routes  Bicycle parking inadequate at many parks, schools, work places  No community bicycling groups or advocacy Image from City of Edina Comprehensive Bicycle Plan

4 Culture Change Supported… In 2006 a catalyst was the 2006 Community Attitude & Interest Citizen Survey for Edina: “Walking and Biking Trails” most important overall As a result, Edina’s leadership (Mayor, City Manager, Engineering, Park & Recreation, and others supported the overall needs with high-level planning)

5 Culture Change: Help from the top-down  “Develop and maintain a coordinated and balanced transportation system that provides a variety of choices among transportation modes.”  “Improve community health and fitness.”  “Maintain a quality, sustainable environment.” 2008 City of Edina Comprehensive Plan objectives: Photo courtesy Kirk Johnson

6 Culture Change Initiated …Part I of II In 2006 the City of Edina initiated the Bike Edina Task Force, whose vision was “…a progressive bicycle-friendly community where citizens can integrate cycling into their daily lives.” Photo courtesy Kirk Johnson

7 In 2007 the City of Edina allocated grant money from Blue Cross/Blue Shield to hire Community Design Group to work with the Bike Edina Task Force to develop a Comprehensive Bicycle Transportation Plan with these goals: A portion of BETF and Community Design Group members in spring of 2007 to commence building the City of Edina Bicycle Plan  Increase safety for cyclists  Improve connections within Edina  Improve connections to adjoining communities and regional bicycle networks  Increase opportunities for active living  Increase opportunities for bicycling as transportation option Culture Change Initiated …Part II of II Photos courtesy Kirk Johnson

8 Community Engagement 1.Group Rides 2.Education 3.Relationships with City staff 4.Partner with local groups 5.Seek citizen input 6.Assist with implementing the plan 7.Communicate via digital tools The Bike Edina Task Force joined forces with Community Design Group and other stakeholders to engage the community in a variety of ways to build awareness about our transportation goals. Approaches that worked for us (examples on next slides): Photo courtesy Kirk Johnson

9 Engagement Activity #1: Lead Community Rides BETF led weekly community rides (26 total) in the first half of 2007 to gain awareness, promote interest and visibility. We’ve established several annual events and ongoing ride activities. Edina 1 st Annual Polar Bear Ride Photo courtesy S. Jefferson

10 Engagement Activity #2: Educate Young & Old BETF partnering with youth organizers for a “Bicycle Rodeo” BETF members educated at dozens of public forums including adults, kids, bicycling clubs, and several journalism forums BETF preparing to present Bike Commuting topics Photos courtesy Kirk Johnson

11 Engagement Activity #3: Build Rapport with City Staff BETF enjoys “Ride with the Mayor” in 2008 Discussing multi-purpose trail near rail line… City Council members, City Engineer, Educators, residents, and more participated BETF members met with City Council informally over coffee, breakfast, and frequent communications to build relationships, get input, and socialize parts of the Bike Plan Photos courtesy Alex Johnson

12 Engagement Activity #4: Partner with Local Groups BETF Partners with South View Middle School bicycling community service project BETF partnered with many local and neighboring community groups in BETF joins local Rotary Club on various biking progress and opportunities Photos Courtesy Kirk Johnson

13 Engagement Activity #5: Seek Citizen Input BETF/CDG Bike Plan Input & Bike Art BETF hosted information tables at all City Comprehensive Planning Quadrant Meetings, various public forums, and engaged citizens to attend specific City Hall meetings Open Houses: Input on Nine Mile Creek Trail “Design Charrette” with Three Rivers Park District Photos Courtesy Kirk Johnson

14 Engagement Activity #6: Prioritize, Divide, and Conquer Every priority requires community support for success: BETF updates and communicates formally its priority plans and progress to City Manager, Mayor, City Council, Transportation Commission, and other stakeholders Excerpt from 2008 BETF Meeting Minutes

15 Engagement Activity #7: Communicate & Presence Community Website BETF promotes a “brand” and connects with residents via websites, blogs, and other digital media. Objective is to ensure transparency and continuous news & feedback for a growing bicycle community. Blog with Comment Area (developing)

16 What Did We Learn? Because the community was engaged, we were able to build a quality Bicycle Transportation Plan that included a bikeway route network based on specific rationale. Grassroots “bottom-up” support was critical. City staff and leadership deserve significant credit in empowering the BETF to gather community opinions and needs. Our community involvement and interest supported the City to hire our consultants from the Community Design Group to show us what was possible – to imagine a better future, plan it out, and then actually work on making it happen. Examples of planning and vision that are now represented in the Bike Plan: Photo courtesy Kirk Johnson Photo courtesy Alex Johnson

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29 Outcome Ultimately the hard work paid off: The plan was submitted in 2007 and approved in Today, in 2009, the BETF still exists and is 14 members strong. Because of community engagement and support… Edina implemented its first on-road bicycle lanes on Interlachen Boulevard. Edina designed and implemented its first “Share the Road” signs for Wooddale Avenue. Edina applied for additional grants and the BETF is actively pursuing 10 bicycle projects related to education, infrastructure, and promotion.

30 Key Lessons Learned …Work with City leadership to get formal support when possible. Find advocates and work constructively together. …Organize citizens and local stakeholders for bottom-up, grassroots change. Getting expert consulting to leverage community needs proved to be vital in producing a workable Bike Plan. Consider engagement activities shown above (re-cap): Activities related to your cause (art projects, fun activities, etc.) Education Build relationships with City leaders…partner closely Partner with local groups (Rotary, environment groups) Seek citizen input (open houses, charrettes) Assist with implementing the plan: Formalize projects with City staff Brand your cause and communicate digitally, in print, cable TV, etc. Questions / Discussion Time Courtesy Minneapolis Bike Love

31 Contacts Matthew Lang is a Community Design Group Partner. He is an experienced, passionate livable communities advocate who works assisting communities in developing pedestrian, bicycle and transit-friendly land use and transportation policies. Car-free since 2001, Matthew has traveled extensively to people-oriented cities in Europe and the US (including spending a year living in Paris, France where he studied at the Parisian Center for Critical Studies), and has developed a deep expertise in urban design standards and practices, transportation and land use research, and best practices. Office: Kirk Johnson is an all-season bicycle commuter since As a citizen volunteer, he chairs the Bike Edina Task Force, serves on the Hennepin County Bicycle Advisory Committee, and is on the Board of Directors for the Twin Cities Streets for People. Kirk is involved with bicycle transportation as a lifestyle and is committed to improving the viability for biking as a popular transportation option for current and future generations. Kirk is a software project manager and has a wife and three school-aged kids. Cell: Photo courtesy CDG Photo courtesy Alex Johnson