Wisdom and Power A Comprehensive Campaign for Owl Athletics Kennesaw State University

Supporting Owl Athletics A Wise Decision Since its founding in 1963, KSU has experienced steady growth. Small local junior college Mid-size, four-year commuter college 19,800-student residential state university – Georgia’s third largest Projected to grow to 30,000-40,000 students in 20 years –Including satellite campuses

Academics & Athletics Throughout KSU’s history, academic success and athletic success have gone hand in hand. Championship teams High scholastic achievement: 48% of athletes named to Presidential Honor Roll Community Service NCAA Division I status in 2005/2006

Pursuit of Excellence Enhancing the excellence that already exists Expanding the excellence to more sports, more students Becoming a focal point of pride and excitement for the entire campus, county, region, alumni – and beyond

Game Plan 1. Exploring a comprehensive campaign for enhancing existing athletic programs 2. Exploring new Div I athletic programs at KSU

Potential New Varsity and/or Sports Football Men's Soccer Ice Hockey Gymnastics Wrestling Swimming Lacrosse Equestrian Rugby

Game Plan 1.Exploring a comprehensive campaign for enhancing existing athletic programs 2.Exploring new Div I athletic programs at KSU 3.Exploring new or existing Club sports at KSU 4.Marketing KSU athletics to the entire campus and surrounding community

Supporting KSU’s Athletic Program

Upgrades to Existing Athletic Programs Major Facility Upgrades/Additions Soccer/Baseball Complex Field House Auxiliary Gymnasium Convocation Center Tennis Facility Fully fund scholarships for all sports Funding for new staff

Existing Facility and Program Needs Soccer/Baseball Complex $12 million Field House with Indoor Track $6 million Auxiliary Gymnasium$5 million Upgrades to Convocation Center $1 million Hitting/Pitching/Softball Upgrades$1 million Tennis Facility$2 million Staff and Scholarship Expansion$5 million

Athletic Facilities Existing Facility and Program Needs $32 million

Master Plan Layout

Soccer/Baseball Complex $12 million Unique Back-to-Back Stadium Design Shared Grandstand Seating Structure Shared Spine containing offices, training/weight rooms, lockers, academic support areas, concessions, restrooms

Rendering

Field House with Indoor Track $6 million 72,000 sq. ft. Multi Purpose Facility 200 Meter Indoor Track Practice Floor for Softball, Baseball, Soccer Increased student usage for Campus Health and Wellness programs

Auxiliary Gymnasium Basketball, Cheer, Volleyball Practice Gym Offices Academic Support Areas

Convocation Center Upgrades for Basketball and Volleyball $1 million Permanent Floor$300K Volleyball Locker Rooms$280K Office Suites$420K

Hitting/Pitching Building, Softball Field Upgrades $1 million Indoor Hitting Pitching Facility $600K Softball Field Upgrades $300K Improvements to Practice Fields $100K

Tennis Facility $2 million Showcase facility situated on approximately 5 acres 12 courts with seating, a tennis shop, offices, and locker rooms would be constructed Site considerations on and off-campus

Additional Staff and Scholarships $5 million Meet NCAA Division I requirements Upgrade part-time coaching positions New full-time positions New scholarships - Currently KSU funds 115 scholarships - Average scholarship $14,500 annually

Possible Revenue Generators Indoor Track – hosting college meets which would generate fees and reduce our expenses Tennis Facility –To rent courses for teams, groups, individuals, and professional coaches to teach –Pro-shop sales to community Youth Camps –Additional programs with expanded facilities Local High School Use –Scheduled usage of various facilities Community Use –Scheduled usage of various facilities

Expanding Excellence Exploring Football

Benefits of Establishing a Football Team A Football team could help KSU: Increase retention rates Attract more male students Develop more traditional-age, residential students Enhance student, alumni and community pride and support

Two-Phase Approach Phase One Two to Three Years to begin a Division I - AA Team Phase Two Three to Five More Years to step-up to Division I-A Status

Scholarship-Non Scholarship Considerations Scholarship I-AA More costly Greater revenue potential and media coverage National Championship opportunities Perceived as committed toward I-A status 83 potential opponents Non-Scholarship I-AA Less expensive to operate Little if any media coverage No bowl game opportunities Perceived as less serious about football 37 potential opponents

Summary – Football/Multi-Use Facility & Program Funding Opportunities 16,000 Seat Stadium $25 million Start-up costs $1 million –weight room –training room –locker rooms –furnishings –equipment First 5 years operating costs $8 million* Total$34M *Could be raised in advance, annually, or through student fees (or combination)

Stadium - $25 million On-campus facility would include: Center (50-yard line) premium seats State-of-the-art synthetic Turf Field playing surface “Sky Box” suites for sponsors Electronic scoreboard/video display Concession areas

Stadium Funding Naming Gifts Bond Student Fees

Start-Up Costs $1 million Equipped weight room $150K Furnishings $75K Training room $150K Locker rooms $100K Offices/meeting rooms$75K Video equipment $200K Game and practice equipment $100K Marching band start-up $150K

Football Operating Expenses Div I-AA Coaches/Staff$950K Scholarships $925K Travel$125K Insurance$100K Supplies, equip.,misc.$400K Total$2.5 M Div I-A would require approx. $1.5 million more per year, primarily for increased coaches salaries, more scholarships (85), and travel.

Football Operating Income Div I-AA Tickets (avg. attendance of 6,000 x 5 games)$450K Premium seating/parking$150K Concessions$100K Boosters/Advertising, souvenirs, programs$300K Student fees, annual & capital donations $1.5 million Total$2.5 M Div I -A revenue would increase to $4 million primarily through more attendance

Parking Issues Currently have over 7,500 parking spaces on campus Planned parking decks on campus and at Town Point will yield a total of about 10,000 spaces Average number of people per car for athletic events is 2.8 people at low range and 4.2 people at high range

KSU Football A Focal Point Campus Prestige Student Life Community Pride Alumni Relations

A review of existing and potential new DI and Club Sports at KSU

Current DI and Club Sports DI –Baseball –M&W Basketball –Cheer – NCA –M&W XC/Track –M&W Golf –Women’s Soccer –Softball –Women’s Tennis –Volleyball Club Sports –Cricket –Cycling –Ice Hockey –Lacrosse –Roller Hockey –Rugby –Ultimate Frisbee –Wakeboarding –Wrestling

Potential DI and/or Club Sports Football Women’s Gymnastics Men’s Soccer M&W Swimming Others Note: Some Club sports are potential DI sports

Campaign Evaluation Committee Review the facility and financial needs of the athletic program as developed by the Athletic Staff of KSU. Offer insights regarding the needs and long term objectives of KSU Athletics. Lend credibility to the interview process of the feasibility study by recommending prospective interviewees. Review feasibility study report when the interviews are completed and make appropriate recommendations.

Next Steps 1.Complete written campaign prospectus 2.Conduct personal interviews with local and regional leaders 3.Report study results to Evaluation Committee and staff 4.Make appropriate recommendations regarding a comprehensive athletic funds campaign 5.If favorable, launch campaign for athletics in early 2007