Quality Control and Quality Assurance. Quality Why is Quality a Concern? Gives competitive advantage Encourages return purchases Provides customer with.

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Presentation transcript:

Quality Control and Quality Assurance

Quality

Why is Quality a Concern? Gives competitive advantage Encourages return purchases Provides customer with information and builds consumer confidence in the brand Reduces costs incurred in solving post sales problems Helps improve efficiency If quality control breaks down, the cost can be severe. Source: Photolibrary Group

Quality Control

The responsibility of every member of the workforce for the quality of products and services provided by the business. Emphasis on reducing defects, etc. before it gets to the final stage of production and certainly to the consumer.

TQM (Total Quality Management) Name given to quality control Features of TQM: ◦Quality Circles – meetings of relevant workers to discuss issues relating to maintenance and improvement of quality in the business – may also double as a form of empowerment and motivation. ◦Statistical Process Control – statistical data generated to inform the evaluation of processes within the business. ◦Zero defects – systems in place to ensure that no product leaves the business with a defect – important in building supplier relationships, image, reputation.

Quality Assurance

The process whereby quality is at the forefront of every stage of the development, design, marketing, manufacturing and selling process. ‘Quality’ is influenced by the internal philosophy of the business and the external influences -

External Agency Regulation ISO – International Organisation for Standardisation – ensure compatibility, quality and conformity. ISO 9000 and ISO set standards on quality and the environment. Consumers Association – produces the magazine ‘Which’ and provides surveys to inform consumers about quality and value for money of competing products. British Standards Institution (BSI) – The Kitemark and the CE mark are both important standards of quality. The CE mark confirms the product meets EU directives.

External Agency Regulation Trade Associations - Draw up codes of practice for its members to adhere to – membership of such an association is an indication of quality. e.g. Corgi gas suppliers, British Soft Drinks Association, National Federation of Builders, etc. Health and Safety Executive – Responsible for health and safety in the workplace.