Electronic CommerceNonhlanhla Shongwe

 Introduction  Mission statement  Product  Business model  SWOT Analysis  Conclusion

 Google ◦ is a global technology leader focused on improving the ways people find and use information  History ◦ Started in January 1996 by Larry Page and Sergey Brin ◦ Build a search engine that could analyze the relationships between websites ◦ It was called BackRub

 Mission ◦ To organize the worlds information and make it universally accessible and useful ◦ To developed a new approach for online search ◦ To maintain the world's largest online index of websites and other content ◦ Make this information  freely available  nearly instantly

 Products and services: ◦ Google Web Search ◦ Google Desktop ◦ Google Scholar ◦ Google Mail ◦ Google Orkut ◦ Google Earth ◦ Google News ◦ Google Finance ◦ Google Maps ◦ Google Enterprise

 Google primarily generates revenue by delivering relevant, cost-effective online advertising ◦ AdWord  Allows advertisers to display their advertisements in Google content network, through either a cost-per-click or cost-per-view scheme ◦ AdSense  Allows website owners to display these advertisements on their website, and earn money every time ads are clicked.

 How Google Makes money ◦ The majority of Google’s revenue comes from advertising  Advertisers are increasingly turning to the Internet to market their products and services  Google AdWords  Enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites

Strengths Scalability Business model Brand Financial power Weaknesses Major revenue comes of advertising Based on one media Page Rank not really good Cannot detect click fraud Opportunity Explore the offline ad market Fund other organization Treats Huge competitors Information storage Upgrading software's to work with the new Double click software

 Google ◦ Is one of the successful companies that uses e- commerce ◦ Is still improving its ranking algorithm ◦ Has potential of venturing to other businesses

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