Maternity Clothes At Brooke McGuire Elizabeth Dwyer Andy Chow Gabriel Kim NORDSTROM
Andy Chow- Marketing strategy Gabriel Kim- Human Resource plan Elizabeth Dwyer- Projected finances Presentation Overview
Maternity Customer Base Growing Source:US government health trends report
Customer Profile Mothers to be Ages Household income 60,000 +
A Pea in the Pod A Pea in the Pod Mimi Maternity Mimi Maternity The Bon Marche The Bon Marche Maternity Competition
A Pea in the Pod Offering Best Three dotTahari Seven jeans Others include: Sharagano Juicy Jeans Joie Marc Jacobs
4 P’s of Marketing Product Price Placement Promotion Marketing Strategy
Product/Price High fashion maternity clothing Relative pricing Nordstrom brand name - Halogen
Placement 137 stores in 26 states Distribution channels on every coast Internet
Promotion Keep it simple Keep current vendor marketing schemes The Nordstrom name
Marketing Expense Decreases Source: Nordstrom 2002 Financial Prospectus
Implementation of the Maternity Line Increase Current Selection Strengthen Vendor Relationships Highlight Product Placement Expand HR Operations
Current Selection Few Maternity Products Low Maternity Selection Not Our Philosophy
Vendor Relationships Current Specialty Stores - Seven Jeans - Three Dot - Marc Jacobs Other Potential Vendors - Juicy Jeans - Sharagano - Liz Lange
Product Placement Current Specialty Sections –Encore –Petite Focus –T.B.D. Location A Plus
HR Operations Increase Department Staffing Commit To Employee Training Raise Compensation for Sales
Department Staffing Structure
Exploring Nordstrom’s Finances Analyze Past Performance Determine the Bottom Line Increase our Revenue
Source: Nordstrom Annual Financial Reports ( ) Performance On The Rise
Determining the Bottom Line Comparing Costs Initiating Implementation Measuring Revenue
Source: Nordstrom Maternity Department Financial Prospect Report Increasing Our Revenue
Brightening Nordstrom’s Future Satisfy our customers’ needs Create awareness Execute smooth implementation Generate fiscal growth