Out of Home works for Finance brands

Out of Home is an important medium for Finance brands

Leading Finance brands invest in Out of Home £9.8m EE £7.4m£4.8m£4.5m £3.8m £3.7m£2.2m£1.89m£1.88m£1.7m

People who see a lot of posters are financially engaged Young, in full time employment, high income and upmarket Mobile connected and actively interested in financial products Extremely well informed about financial products and services and happy to talk about and share their views with others, both off and online HEAVY OOH CONSUMPTION Most likely to have private medical insurance, invested money in their own business, interested in saving but use credit cards/loans when necessary and are most regular uses of online banking Educated and cultured

Heavily OOH-exposed people are financially engaged Source: Exterion Media, TGI Media Neutral quintiles 2014 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Index base All Adults 85% Index Those heavily exposed to Out of Home are also actively interested in financial products and very likely to influence others about Financial services and products %

The Customer Journey 2012 Out of Home drives financial search and consideration Those seeing OOH ads are more likely to search and learn about companies or products they’ve seen advertised, but people in the market for financial products are even more likely to do so

Source: FEPE International / Future Foundation Nov 2014 % Out of Home is also a very trustworthy medium

Source: Exterion Media, TGI Media Neutral quintiles 2014 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Index base All Women Index The heavy OOH audience represents more investors in insurance, mortgages & loans

Source: Exterion Media, TGI Media Neutral quintiles 2014 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Owners of credit cards/loans are more heavily exposed to OOH %

Source: Exterion Media, TGI Media Neutral quintiles 2014 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Those actively interested in their finances see Out of Home more than other media %