Application Lifecycle Management : Leveraging the Cognos Investment Prepared for Cognos User Conference January 20, 2005

ThoughtCorp We delivery Application Life Cycle Solutions Advisory Services to Application Maintenance

Clients include… Ontario Lottery

ThoughtCorp Vitals Focused on delivering high return technology solutions that solve complex business problems Company specifics 92 employees Established in 1995 Revenue run rate of $15m annualized Recently completed 3 rd consecutive 100%+ managed growth year 100+ projects with Global 2000 enterprises Certified Partnerships Cognos Microsoft BEA Web Logic Informatica Market positioning places us: Large enough to offer breadth of solution experience and marketplace stability Efficient enough to offer strong ROI and flexibility in approach

Market Differentiation Committed to 100% customer satisfaction - guaranteed (delivering projects on time, on budget and on scope) Maximizing value through core values of partnership, accountability and delivery – tie KPI’s to our SLA Long Term Client Partnerships Offering the lowest possible cost of completion; An aggressive rate structure An extremely efficient/pragmatic proven delivery model Employing a three tier delivery model: on-site, solution centre (near- shore), and off-shore team allowing optimal delivery and cost model

Today’s Discussion Who Cares? How do we satisfy the conflict?

CIO Drivers – seemingly in conflict Improved Customer Service Focus on Strategic Initiatives Cost Containment/Cost Reduction Taste great …. Less filling!

The Environment of Life Cycle

The Application Portfolio: Application Life Cycle The Cognos Perpetual Development Challenge Leading Edge * Forrester 2003

The Commitment – Stay ahead of the curve

Two Schools – Development & Maintenance Best practice is to divide the disciplines Generally predisposed to one or the other Suites the business/CIO agenda Drive out costs by reducing ‘bad work’ Bad work = Break/Fix Root cause analysis & resolution Shift budget and resourcing attention to ‘good work’ Good work = Strategic initiatives Therefore over time we will reduce costs while increasing delivery CIO Budget Support Budget “Bad Work” “Good Work” Dollars Time

AMS defined Application Maintenance & Support Maintenance Support Enhancement Simply the management of the steady state of Cognos applications

AMS - Transition Management Financial Management  Prepare Budget  Manage Costs Relationship Management  Foster Partnership & Collaboration  Responsiveness to Requests  Customer Involvement  Value Added Initiatives ThoughtCorp Business Practices  Methodology  Steering Committee  Continuous Improvement  Implement Support Tools Solutions Governance  Project Management  Disaster Recovery  Support/Change Control/ Application Enhancement Management Transition Manager/Governance Contract Management  Fulfill Scope/Define SLA  Periodically Re- Align contract to new business requirements  Prepare Statistical and SLA Reporting Leadership and Resource Management  Staffing Plan  Training Plan  Evaluations and Career Development

Life Cycle Methodology Classification of applications Service Levels Defined & Published Holistic Delivery Model/Governance – concept to steady state User Steering Committee and Priority setting Tools – Time Reporting, Incident Tracking and Document Management Annual Reporting and Commitment to Continuous Improvement Maturity Levels AMS - Best Practices

ROI Promise Decomposing the cost savings 5 to 15% continuous improvement 10 to 25% for 3-tier deployment 5 to 15% for Life Cycle management 20 to 55% cost reduction Applications & technologies involved Team size Current application state

Executive Summary The Bottom Line Resource on demand Consistent Governance Application Life Cycle Managed Services Balance of priorities, resource assignment and skill requirements Triad of resources, technology & methodology Predictable & prescribed cost management Transfer of emphasis from bad to good work Manage to a plan not incidents Resourcing on Demand Time Resource Availability/Demand Requirements Resources

Thank you! John Harris Vice President, Strategy & Business Development ext. 307