Group Members: James Postels Bibi Abdool Danilo Acha Soto Tailei Li Yuting Zhao.

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Presentation transcript:

Group Members: James Postels Bibi Abdool Danilo Acha Soto Tailei Li Yuting Zhao

Signe Co. Company Profile History Current Markets

Characteristics Advantages of Signe Co. 45 Day Returns Customer Services Online Quality Tests High Quality Clothing Strict Choice of Materials Seasonal Changes Durability

Our Design Team Customer Satisfaction Creativity Extended Product Line Clothing Manufacturing

Products Blazers Blouse Cardigan Jeans Business Looks Shoes

Extended Clothing Line Product Expansion Children Pre-Teens Middle Aged Star Products Bags Watches

Apparel and Retail Market Top Competitors 1. Zara Co. 2. H&M Co. 3. Gap Inc. 4. Reitman’s Ltd.

Target Market Criteria Our Current Targeted Markets Discretionary Income Individuals who are Fashion Savvy Individuals who favor popular styles. Fashion Inclined Young People.

Goals and Strategies Maintain U.S, Market Shares Expand Business in Canada and Japan Enter the following markets: China, France, and India. Mode of Entries: Exports, Licensing, and FDI.

Canada

Target Markets Infants 8 months - 2 years old Preteen ages 6 to 12 years old Young people ages of male and female Middle aged people ages 30-45

Marketing Mix Product Price Promotion Place

Japan

Target Markets Infants Pre-Teen Young Adults Middle Aged

Marketing Mix Product Price Promotion Place

France

Target Markets young adults ages In college, have a job, attend social events, clubs, and other events. younger kids aged(8months - 24 months) Pre teen(6-12) Older individuals(30-45)

Marketing Mix Product Price Promotion Place

China

Target Market Infants Pre-teen Adults from ages Ages with high income

Marketing Mix Product Price Promotion Distribution

France

Target Markets young adults ages In college, have a job, attend social events, clubs, and other events. younger kids aged(8months - 24 months) Pre teen(6-12) Older individuals(30-45)

Marketing Mix Product Price Promotion Place