Parallels Automation for Hosted Exchange Carrier Grade Automation and Billing Solution for Hosted Exchange Jan Lekszycki 2nd Hosting Community Event

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange2

Parallels at a Glance Strong Foundation Founded at the end of Employees worldwide 500+ Partners, incl. Microsoft, Apple, Intel, AMD, Dell, HP & IBM Proven Track Record Powering more than 1 Million Servers and Desktops Serving more than 10 Million End Customers in 125 Countries 27 Awards in the last 12 months Market Leadership #1 in Desktop Virtualization (Parallels Desktop for Mac) #1 in OS-level Virtualization (Parallels Virtuozzo Containers) #1 in Server Automation Control Panels (Plesk Control Panel) Jan 2008Parallels Automation for Exchange3

Parallels Hosting Momentum Jan 2008Parallels Automation for Exchange4 Serving Web Hosting Industry since 1999 Over 10,000 service providers as customers, with over 550 certified hosting partners 4 Global “market” leader in hosting automation and virtualization software Over 200,000 servers powered by Parallels control panels Over 700,000 VEs deployed Over 17,000 Virtuozzo physical servers Over 10 million active sites/domains Over 50 million mailboxes

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange5

Hosted Exchange Market SMB Market Size – 36 million mailboxes* 40M small businesses (<25 users) 670K medium businesses (<100 employees) Total employees = 520M worldwide 7% require business class Retail price: $8 - $12 per mailbox per month charge $2-4 / month extra for additional storage, etc. charge $10 / month extra for mobile access Jan 2008Parallels Automation for Exchange6 * Source: Microsoft – based on data from Radicati Group

Hosted Exchange Market Service ProviderMailbox SizeMonthly Price Intermedia200Mb$10 IceWeb200Mb$10 1&11Gb$8* Mail2Web500Mb$ ExchangeMyMail200Mb$10 ASP-One200Mb$10 Jan 2008Parallels Automation for Exchange7 * $7 plus domain and setup fees

Hosted Exchange with Wireless Access CompanyPricing (requires hosted Exchange mailbox) Notes $10/month BES ($40 setup) $20/month Goodlink ($20 setup)For wireless access, the customer must also purchase: -Wireless handheld device ($200) -Hosted Exchange mailbox ($9-11/month) -Wireless data plan ($35-50/month) $10/month BES ($50 setup) $20/month Goodlink ($30 setup) $10/month BES ($40 setup) $20/month Goodlink ($20 setup) $10/month BES (setup?) $20/month Goodlink (setup?) $10/month BES ($50 setup) $20/month Goodlink ($50 setup) No pricing – call only – targeting large customers Jan 2008Parallels Automation for Exchange8

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange9

Why Do Businesses Purchase Hosted Exchange? Less expensive than deploying an in house solution Easier to maintain than an in house solution No patching and maintaining software More reliable than a “server in a closet” Provides more features than POP mail Shared calendar and contacts Distribution lists Secure remote access Mobile access Control panels for simplified management Parallels automation allows department and end user control of tasks that are normally delegated to an IT administrator Jan 2008Parallels Automation for Exchange10

ROI of Hosted versus In-House Exchange Businesses with fewer than 1,400 users should consider a hosted version of Exchange Jan 2008Parallels Automation for Exchange11 Assumptions: -Hosting -$10 / mailbox per month -No discounts for large accounts -No BlackBerry or mobile costs -In-House -Hardware is NOT redundant -40 hours installation for initial setup -1 extra tech ($70K) for each 500 users for in-house -No BlackBerry or mobile costs Full spreadsheet with provider and customer ROI calculation is available upon request and approval.

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange12

Complementary to Microsoft HMC Exchange with HMC: –Multi-tenant architecture –Scalability –Reporting and monitoring Parallels delivers a complete offering: –Storefront integration with domain registration –Automated ordering and provisioning –Customer self management - control panels –Billing and service plan management –Resource reporting and tracking –Reseller capabilities and control panels Jan 2008Parallels Automation for Exchange13

Feature: Wireless Access to Your Exchange Server Jan 2008Parallels Automation for Exchange14 Exchange Server - - Calendar - Contacts - Tasks - Files Treo, Symbian, or other handheld device Windows Pocket PC or Windows Smartphone BlackBerry devices Access to Exchange Server: Push Technology – automatically delivers to your handheld inbox User Synchronization – delivers on demand using send/receive Outlook Web Access – allows users to view using mobile browser Account provisioning and control panels for wireless services.

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange15

Feature: Mailbox Level Storage Control End user administrators assign storage and view utilization at the mailbox level Jan 2008Parallels Automation for Exchange16

Feature: List, Folder, and Contact Management Create lists, aliases, and shared contacts from the control panel Automatic creation of GAL based on users in organizational unit Jan 2008Parallels Automation for Exchange17

Feature: Exchange Store Management Service providers create and manage features on their Exchange servers Jan 2008Parallels Automation for Exchange18

Feature: Customer Upselling One platform supports all services 1.Upgrade from Plan to Plan Upgrade Center in Customer Control Panel 2.Buy Additional Resources Inside of the same service: disk space, traffic, IPs, mailboxes 3.Buy Additional Applications Application Vault in Customer Control Panel 4.Buy Additional Services Upgrade Center in Customer Control Panel 5.Buy Marketing Services Jan 2008Parallels Automation for Exchange Mechanism for up-sell is integrated into the provider and customer tools Upsell process is very simple and intuitive for the customer

Features: Included with Parallels Automation The following key features are included in a PEM deployment, but are not Exchange Specific Integrated storefront with domain registration Automated provisioning through MPS with custom “providers” to accomplish more than MPS alone Billing support Integrated payment gateways Service plan creation and management Customizable workflow for ordering and renewals Customer web-based self-service and support Support for HMC 4.0 advanced features Exchange 2007 with unified messaging SharePoint 3.0 with advanced templates Automated customer notifications Service ending Resource shortfall Provisioning status Marketing and integrated sales campaigns Jan 2008Parallels Automation for Exchange20

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange21

Deployment Options for Exchange 2007 with HMC 4.0 Deployment 1: Entry Level 9 servers, approximately 1,000 mailboxes Issues: non-redundant architecture, upgrade path Deployment 2: Standard Hosted Exchange Deployment 14 servers, approximately 5,000 mailboxes Provides redundancy and upgrade path Deployment 3: Carrier Hosted Exchange Deployment 20 servers, approximately 20,000 mailboxes Fully redundant Jan 2008Parallels Automation for Exchange22

Architecture Diagram – Standard Level 14 server deployment 2 Exchange front end servers 2 Exchange back end servers 2 Exchange edge servers 2 DNS servers 2 Active Directory servers 1 Provisioning server 1 PAS front end server 2 PAS back end severs 3 optional servers 1 BlackBerry messaging server 1 SharePoint front-end server 1 SharePoint back-end server Capacities 5,000 mailboxes 500 BlackBerry users Fully redundant and scalable Jan 2008Parallels Automation for Exchange23

Architecture Diagram – Carrier Level 20 server deployment 4 Exchange front end servers 6 Exchange back end servers 2 Exchange edge servers 2 DNS servers 2 Active Directory servers 1 Provisioning server 1 PAS front end server 2 PAS back end severs 3 optional servers 1 BlackBerry messaging server 1 SharePoint front-end server 1 SharePoint back-end server Capacities 20,000 mailboxes 500 BlackBerry users Fully redundant and scalable Jan 2008Parallels Automation for Exchange24

Parallels Expert Services Included in Parallels Automation for Exchange contracts: System Installation Parallels supports deployment of operating environment Process => Purchase servers, install operating systems, complete pre-installation checklist, and turn over the project to Parallels System Configuration Customize storefront Customize service plans Brand control panels One week of remote installation and configuration is included, additional support can be purchased in one week increments Jan 2008Parallels Automation for Exchange25

Parallels Automation Agenda About Parallels Market for Business Class Business Case for Hosted Exchange Parallels Automation Compliments Microsoft HMC Parallels Automation Features Parallels Automation Deployment Customer Testimonials Jan 2008Parallels Automation for Exchange26

Customer Success Story “The Parallels System Automation control panel is by far the best control panel we have used or investigated. Our customers all love the control panel, it is well thought out, and easy to navigate – even for novices. We get many compliments and referrals because of the control panel.” Dave Grantz ExchangeMyMail Jan 2008Parallels Automation for Exchange27 Business Challenge: Launch Hosted Exchange 2003 with mobile services and the ability to upgrade to 2007 and integrate with third party solutions. Parallels Provided: Parallels provided planning, marketing, and deployment expertise to help EMM launch Hosted Exchange and SharePoint. After the initial launch, Parallels automated support for BlackBerry and Goodlink, and helped ExchangeMyMail upgrade to Exchange Parallels also provided integration with archiving, anti-virus, and anti-spam platforms.

Customer Success Story “Several solutions we investigated were simply enhanced versions of Microsoft’s toolkit. Parallels Automation was the only solution which delivered an integrated package with a storefront, control panels, billing software, and business logic. The days of manual mailbox provisioning have gone by the wayside. Service providers and ISPs that provision accounts manually will not be able to grow and scale their business." James Bond CTO, IceWEB Jan 2008Parallels Automation for Exchange28 Business Challenge: IceWEB wanted to offer Ic through major electronics retail stores without running into capacity contraints. Parallels Provided: Parallels provided a single integrated system with an online storefront, billing system, customer control panels, and fraud management. IceWEB customized Parallels Automation to deliver a branded storefront and unique ordering process from both the Internet and store sales representatives. The billing system was modified to charge for items such as mailing an Outlook DVD.

Customer Success Story “Due to the structure of our 555 days free hosting offer, it was important for us to have everything automated to maintain low administration costs. It would have taken us years and many times the investment to implement the solution internally with a fraction of the features that PAS supports." Jochen Berger CTO and Founder, Intergenia Jan 2008Parallels Automation for Exchange29 Business Challenge: Deliver new product offerings. Keys to success involved rapid deployment and cost containment. Parallels Provided: Parallels helped Intergenia launch a unique shared hosting solution – 39 days after project inception. Within a few months, Intergenia was able to grow to a customer base of over 20,000 users while maintaining its leadership in the dedicated hosting market. Later, Intergenia used PAS to quickly deploy other services, including Windows hosting and Exchange hosting.

Customer Success Story Reseller Benefits: -Branded control panels -Sub-resellers -Pricing flexibility -Service plan flexibility -Start reselling and then purchase and install your own system as your volume grows. Need Help Planning? -Contact us to obtain a spreadsheet which shows how many accounts you need to sell to justify an investment in building a Hosted Exchange infrastucture. Jan 2008Parallels Automation for Exchange30 Other Stories: Parallels Automation has contracted with over 44 service providers who plan to launch a Hosted Exchange offering. Parallels has helped with everything from planning to deployment to ongoing maintenance. Other Options: Parallels Automation has several providers who offer white label programs to service providers. A white label program can benefit providers who want to offer Exchange, but do not want to make the investment into or have the expertise to maintain an Exchange infrastructure.

Live Demonstration A fully operational, deployed system is available at CrucialServer.com Contact for an account on our CrucialServer.com demonstration site. Initial presentation is Jan 2008Parallels Automation for Exchange31

Summary Key Points Business class is a growing market Using Parallels Automation and Hosted Exchange providers can build a turnkey offering based on Parallels expertise Parallels Automation Provides Integrated storefront Automated provisioning Customer self-service Detailed billing and reporting Unified messaging and wireless device support Jan Lekszycki , Jan 2008Parallels Automation for Exchange32