Sony Digital Cinema Business 1 Toshihiko Ohnishi Senior Vice President Professional Solutions of America Sony Electronics Inc. Topics for Today 1.Market Outlook ; Digital Conversion 2.VPF (Virtual Print Fee) 3.Business Opportunities beyond Cinema

2 Worldwide Number of Screens (2009 Estimation, digital screens in ( ) ) 39,600 (7,900+) 2,800 (300) 9,000 (300) North America Latin America 37,800 (4,580) 35,200 (1,300) 10,100 (150) 3,400 (300) 1,900 (200) 4,000 (200) 2,100 (400) Europe China Korea S.E. Asia Japan India Australia World Wide : 149,300 (16,405, 11%) Source: Screen Digest Dec (# of Europe is updated based on Screen Digest Mar. 2010) Source: Screen Digest May Market Outlook

US Box Office Trend Source: Box Office Mojo ( 3 ($Million)(Million) $5.39 $7.50 Market Outlook

Source: Screen Digest May 2009 Presentation 4 Market Outlook 10% 20% 28% 44% (‘000) WW Digital Projector 2009: 17 3D movies released 2010: 23 3D movies scheduled Box Office of Recent 3D Releases (US & Canada) DBO (to date) $124M $295M $740M 57% 70% 81%81% 43% 30% 19%19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cloudy with a Chance of Meatballs Alice in Wonderland Avatar 3D Box Office 2D Box Office Source: Rentrak and numbers reported by studios.

5 Movie Industry in US - Overview - Hollywood Major Studios Independent/Other s Exhibitors ～ 2000 Market Outlook

Overview of “VPF Program” 6 SONY 4K Projector SONY DCSS (Digital Cinema Solutions & Services) 2K Projector Manufacturers DCIP Server & etc. Manufactures Products Supplier Integrator/Service Provider Exhibitor/Theater Chain Studio Products Supply Lease Integration/Maintena nce (Solutions & Services) VPF Digital Content Distribution Total Cost of Ownership for Digital Equipment Consists of ; Projector & Peripherals (incl. Shipping, Installation) Server & Peripherals (Initial + Replacement) Replacement Parts (Lamps. Reflectors, Lenses) On-going Maintenance Interests VPF (Virtual Print Fee) VPF Cinedigm Source of Funding ; Studios VPF (per title, per screen) Exhibitor Contribution (Maintenance, Replacement Parts, etc.)

Overview of “VPF Program” 7 SONY 4K Projector SONY DCSS (Digital Cinema Solutions & Services) 2K Projector Manufacturers DCIP Server & etc. Manufactures Products Supplier Integrator/Service Provider Exhibitor/Theater Chain Studio Products Supply Lease Integration/Maintena nce (Solutions & Services) VPF Digital Content Distribution Total Cost of Ownership for Digital Equipment Consists of ; Projector & Peripherals (incl. Shipping, Installation) Server & Peripherals (Initial + Replacement) Replacement Parts (Lamps. Reflectors, Lenses) On-going Maintenance Interests VPF (Virtual Print Fee) VPF Cinedigm Source of Funding ; Studios VPF (per title, screen) Exhibitor Contribution (Maintenance, Replacement Parts, etc.) VPF agreement signed with all 6 major studios and 2 mini- majors SEL-DCIP-AMC Purchase agreement signed SEL-DCIP-Regal Purchase agreement signed DCIP-JPMC financing closed ($660M, 10,000 systems) Master Lease agreement signed with 10 theatre chains

Simultaneous in 4 cities - Chicago, LA, San Francisco & Seattle 2 Day Event, Monday/Tuesday Sold Out All Available Seats 8 Business Opportunities beyond Cinema

9 Live Music Events In Theater At Home Premium events, DVD sale on site

Sony Offers Variety of Services to the Theatres Gaming lounges Big Screen Gaming Digital Infrastructure Digital Signage Menu Boards 4K Projector Alternative Content: Music Series 10 Business Opportunities beyond Cinema

Theater Floorplan Projector Booth Auditorium Concession Stand Box Office Lobby PlayStatio n Lounge 11 Business Opportunities beyond Cinema 4K Projector Other Digital Equipment Installation & Maintenance VPF Alternative Content Big Screen Gaming Live 3D Content PS Hardware Managed Service Digital Signage CRM/Loyalty Managed Service Digital Signage CRM/Loyalty Managed Service Security System Digital Signage CRM/Loyalty Managed Service Security System Pre-show Ad. Gaming Event