Your part to play. PHASE 0 SeptOctNovDec Critical Path End to End Biz. Strategy & Planning Lucas Industry Insight & Strategy Shapiro Technology Strategy Colsey/Cookson Technical Standardization Hearty/Stephens PC-Based 4K Server Dev. Clement/Hofrichter Content Security & Encoding Technology Stephens/Clement Content Aggregation Fox-Metoyer PJ Management Fox-Metoyer / Espinoza 3 Team Formation 10 PJ Admin Tools 24 Milestone Schedule Status Reporting, PM Administration F1 Milestone Timeline Project Efforts/Track 31 Marketing Assets & Metadata 3 Scorecard for Content Review 15 HQ position labeling 15 CEA WG outcome 22 Alpha Release (Demo) 7 Beta Release 8 Watermark Testing 9 Release Candidate 20 Content Quality control 5 Golden Master 5 Start Server production 18 Initial Approval of Phase 0 15 Joint content security & encoding plan w/SPE 18 P0 UX P0 Exec. cost 18 Watermark- encoding approach 10 Marketing Plan 28 Final List: Studio/Non-studio Content 10 Technical roadmap 24 Define encoding spec 19 Announce 31 Qty- PC Orders 30 UX Process for Install Premium Home Service Content Delivery Lucas Quality Assurance Yazaki/Brison 24 Workflow process 13 Legal review of security approach 5 19 Final Software/Hardware QA 29 Alpha 10 Install Support Processes 4K Player Avail 1 Three shorts for CES V PC Order 20 Marketing Materials for Direct Training 31 Premium Service Support R&Rs 22 Content from SPE 10 Customer Journey Support Processes All 10 Titles received 10 TV Avail 28 Install Training 4 19 Contact preorder customers offer Player 23 Final Approval of Phase 0 Customer Focused Solution to Market On Plan On Time On Budget

Your part to play. PHASE 0 De c JanFebMarAprMay End to End Biz. Strategy & Planning Lucas Industry Insight & Strategy Shapiro Content Aggregation Fox-Metoyer PJ Management Fox-Metoyer / Espinoza Status Reporting, PM Administration F1 Milestone Timeline Project Efforts/Track 15 Complete Content Scorecard-final Premium Home Service Content Delivery Cheng 15 Install Support Processes V Refresh Installer Training 4 Frontline Training Refresh-2 15 Phase 0 Content Refresh 25 Obtain Metadata 15 Mkting/ Comms messaging plan 20 Estab. Contracts PC-Based 4K Server Dev. Clement/Hofrichter 28 Build Content BD 8 Complete BDs 28 Build Content BD 8 Complete BDs 15 PR Announce? 28 Seihan unit forecasting 15 Complete Content Scorecard-final 25 Obtain Metadata 20 Estab. Contracts 15 PR Announce? 28 Seihan unit forecasting 4 Frontline Training

Your part to play. PHASE 1 DecJanFebMarAprMayJunJul Critical Path End to End Biz. Strategy & Planning Lucas/Shinohara Technology Strategy Cookson/Takashima Technical Standardization Hearty/Stephens F1 Box Y.Matsumoto/O. Izaki Content Security & Encoding Technology Stephens/Kuni Takahashi Content Aggregation Fox-Metoyer PJ Management Fox-Metoyer/Espinoza 14 Team Formation 18 Milestone Schedule Status Reporting, PM Administration F1 Milestone Timeline 3 HDMI Standardization Naming 15 Marketing Plan 25 Announce V Mkting Materials for Direct, Field Sales Training 10 Customer Journey Support Processes FSL/FSM Avail F1 Service N. Colsey/M. Aragon/H. Shinohara 4K Box Avail 20 Interface Specification 6 Marketing Assets & Metadata 3 Scorecard for Content Review 28 Final List: Studio/Non- studio Content Pre Sales Estab. Pricing & Channel Approach Seihan Qty Plan Estab. Pricing & Service Approach Branding 28 Final Title selection Promo: Bundle or stand- alone 10 Pitch Deck FSH Upgrade

Confidential 4 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. 4K footprint OctNov Dec JanFebMarApr May JunJulAug Sep Q3-12Q4-12Q1-13Q2-13 CES FSH TV House of Rock Press Event Announce Phase 0---Content Service, Website Live, Direct Concierge Trained FSL/FSM TVs 4K Mastered BD Enthusiast Print & Digital Media 84” 4K TV Focus Announce Phase 1: 4K Master BD, FSM & FSL 4K box AlwaysOnH ollywood Event Launch Events & Messaging Server Content Update 1 (non-studio, LOA) Server Content Update 2 (non-studio) President’s Media roundtable F5/F55 Professional Cameras Roadshow: Content Creators 4K Camera Launch Event Introduce naïve 4K camera s Pilot Season 4K outreach program SPT Global Creative Council Present F5/F55 cameras PSA SPE SEL Announce Phase 0: Exclusive blog post: on Sony Blog & single press outlet (teaser) 29 Expand retail shop front demos to select 3 rd party retailers Web, CRM, Social goes live FSH Upgrade V 12/3/12 4K UHD Video Player 10 Sony Open -4K Dealer Roundtable