2009 Curling European Championships Post-campaign analysis Prepared by Eurosport, December 2009

Overview of the event Campaign period: December 5 th to 12 th, 2009 Hours of broadcasting: 23h Including 14h LIVE Reach: 15.7 million different viewers A WCF Permanent Presence, thanks to an intensive rectangle promotions and promotion of the event on Eurosport Player Profile of the audience: 71% Men % Upmarket A dedicated section with all the latest news & results A direct access to the event videos via Eurosport player section ONLINE ON AIR Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania Network audience - Period from 05/12/09 – 12/12/09. Reach based on 03:00-27:00

TV visibility

Event broadcasting  23 hours broadcast in total  15.7 million different viewers have watched the event on Eurosport

Le Gruyère campaign overview Le Gruyère visibility:  78 sponsorship elements Le Gruyère broadcasted  34 spots delivered  More than 38 million impacts  18 million different viewers have seen the campaign Le Gruyère  A strong visibility for the WCF along the event Planned Sponsorship elements 75 x 6 ” Delivered 78 x 6 ” 25 x 6 ” Promotion spots Titles Break bumpers 26 x 6 ” 24 x 6 ” 26 x 6 ” 28 x 6 ” 24 x 6 ” +3 Additional elements Campaign period: November 29 th to December 12 th, 2009 Spots 34 x 30 ”

 Le Gruyère campaign in Eurosport recorded more than 38 million impacts  The campaign reached a male and upmarket audience Impacts by target (in ’000) Campaign impacts and profile on key targets IMPACTS

Campaign reach and profile on key targets Reach by target (in ’000) Almost 18 million different viewers on Eurosport! REACH

Online visibility

Online Curling section - News Sponsorship masthead : Le Gruyère Promotion: Link to Eurosport player: Live coverage of the Curling European Championship 2009 Latest news Updated News Promotion: Rectangle ad with a direct link to drive the users to WCF website

Curling European Champs - Boxes on the Wintersports sections  Boxes presenting the event and driving the users to WCF website  Boxes on Eurosport websites versions: Eurosport.fr Eurosport.co.uk Eurosport.com Eurosport.it Eurosport.es Eurosport.de

Conclusion

Campaign Summary  23h of broadcasting, including 14h LIVE  15.7 million different viewers  A WCF Permanent Presence, thanks to an intensive rectangle promotions (over 1 million impressions delivered) with a good click-through rate.  More than 38 million impacts and 18 million different viewers for Le Gruyère campaign  A dedicated section with all the latest news & results  A direct access to the event videos via Eurosport player