E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 1 Design Getting Readers Into the Story Collaborating on Design Designing News Pages 10

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 2 Getting Readers Into the Story Identify points of entry. Explain how points of entry help get readers into the news story GOALS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 3 Getting Readers Into the Story visual journalism design points of entry breakout box sidebar chart 10.1 KEY TERMS locator maps informational graphics caption primary headline secondary headline

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 4 Designing With Points of Entry Visual journalism Design Points of entry

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 5 Checkpoint Name the points of entry you are likely to see on a newspaper page. ANSWER The points of entry you are likely to see on a newspaper page are headlines, stories, pictures and captions.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 6 Presenting Information Graphic elements Photographs and captions Headlines and type

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 7 Checkpoint How do breakout boxes, charts, photographs and other points of entry help readers get into the story? ANSWER Readers may scan the page and land on one of the elements before going to the story itself. If the element is compelling or catchy, they may go on to the story.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 8 Collaborating on Design Know who in the newsroom works together on story presentation. Understand the elements that make reader-friendly packages GOALS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 9 Collaborating on Design package layout anchored banner ears 10.2 KEY TERMS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 10 Working Together Ultimate group project Package

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 11 Checkpoint Who in the newsroom works together on story presentation? ANSWER Editors, reporters, photographers and designers work together on story presentation.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 12 Reader-Friendly Packages Design for readers What readers want

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 13 Checkpoint What elements of design do readers say they like? ANSWER Readers say they like color, consistency, photos, short stories, lists and digests.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 14 Designing News Pages Identify principles of design. Apply design principles GOALS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 15 Designing News Pages navigate hierarchy dominance rhythm grid digest 10.3 KEY TERMS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 16 Basic Design Principles Hierarchy Dominance Contrast Balance Rhythm Unity Consistency

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 17 Checkpoint What are the basic design principles? ANSWER Basic design principles are hierarchy, dominance, contrast, balance, rhythm, unity and consistency.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 18 Applying Design Principles Sketches Computer layout Design tips

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 10 Slide 19 Checkpoint How can designers best apply design principles? ANSWER To best apply design principles, designers can keep design simple, use consistent typography, surprise readers occasionally, and collaborate with colleagues.