© Copyright 2008 STI INNSBRUCK Locu José María García

Locu facts Motto: “Get found online” Founded in 2011 According to Crunchbase received $4.6M fundingCrunchbase Acquired by GoDaddy for $70M on August 2013 Historical revenue is likely quite small as they started mid-2013 to charge for its services 2

Locu business model Locu helps local businesses in their online presence Manage listing data on search engines and local review sites Increase potential customers (up to 200M) by getting found online Semantic analysis platform to get structured data from input of businesses 3

Locu business model Single dashboard to manage listing information, menus, service lists, photos… Design templates One-click button to spread the information 4

Platforms supported Websites (including mobile) Google Facebook Yelp YellowPages Foursquare Bing OpenTable Yahoo! TripAdvisor CitySearch … 5

Customers Restaurants (initial focus) Spas Hairdressing Photographers Accountants In general –Home services –Personal care services –Professional services 6

Developers & Partners Publisher platform –Free licensing –Get structured data and publish using widgets Website builders –Get menus and service listings from their platform Developers –Fully fledged public API –Data API to get structured, semantically annotated data –Location based queries for venues, items and prices –Javascript widget to embed dynamic price lists in webs Designers –Template language and design editor –To print and web publish menus/price lists 7

© Copyright 2008 STI INNSBRUCK Thanks for your attention Any questions? 8