In what ways does your media product use, develop or challenge forms and conventions of real media products?

My opening sequence includes a production logo that I created, titles, enigma codes (mine uses Barthes codes), action codes, binary opposites, introduction of characters and genre conventions. It is conventional to have a production logo in all opening sequences, so I created a production logo and a name. I decided to go with ‘Shore Productions’ and a logo of waves and a sun, as it relates to the production name. It is at the very beginning of my video as it is the first thing that the audience needs to see and it’s also one of the most important things they need to see. Usually, before a video starts the production logo is the first thing that comes up on the screen. They normally have an edited sound effect or motion, I applied that idea to my logo, as I inserted some movement, to make it look more fun and professional.

Enigma Codes My video refers to Barthes codes, this is because the story isn’t explained and it therefore becomes a mystery to the audience. The purpose of this is to keep the audience guessing and then make them want to keep watching to find out the big reveal at the end. In my video, it isn’t clear on why the girl was so angry that she wanted to murder someone. My opening sequence also refers to the Proairetic code, as it is used to build tension and make the audience guess what will happen next. For example, when the girl runs away through the woods, she’s unaware a dog is chasing her until the end – the audience have the opportunity to guess what they think will happen to the girl because of all the tension built. These codes are used in many music videos, this shows that my media product has developed enough to be similar to a real media product.

Binary Opposites My video contains a lot of examples of binary opposites. This is because the two main characters are so different. Binary Opposites are used in a variety of films, one if the most popular binary opposite examples is that they could be used as good vs evil. In my case, the main binary opposite is that the girl is very strong and motivated, whereas the boy is completely unaware and weak. Another binary opposite that stands out is that the girl is upper to middle class and the boy is in lower class. This is all portrayed through their clothing, emotions and their actions. Because of this, I think my media product is a lot similar to other real media products.

Genre Conventions The setting of my video relates well to the crime/drama genre because the woods are known as being mysterious places and bad things happen there a lot in movies. My media product is based in the woods and a field, this is referring to the use of those settings in other real media products. There aren’t any props used in the woods because they’re just running/chasing scenes, however there are a few in the field scenes. These props help to develop the story and the conventions. The props used in my video are usually used in other crime/drama productions, I think that this makes it easier for the audience to associate my video with these popular media products and therefore makes them interested and leaves them wanting to watch my video.