Marvel Enterprises & Oracle

Marvel’s History 1961Marvel Comics born with debut of Fantastic Four X-Men, Spider-Man, Hulk and others born 1991Marvel goes public as MRV 1996Marvel files for bankruptcy 1998Marvel reborn as MVL 2002-presentTurnaround story complete with huge theatrical hits Spider-Man and X-Men

Marvel Stats Library of over 5000 characters Sales in 2004 of $513 million * Market value of $2.4 billion * Approximately 230 employees * as of 4Q 2004

Marvel’s Structure PublishingToysStudioLicensing Approximately titles published per month Net sales in 2004 of $86 million 13% of publishing revenue from mass-market sales

Marvel’s Structure PublishingToysStudioLicensing Outsourced toy manufacturing Net sales in 2004 of $213 million New In-Licensing Agreements

Marvel’s Structure PublishingToysStudioLicensing Existing Licensing Agreements with Major Studios Direct to Video Animated Films Recently Announced In-House Production of Movies

Marvel’s Structure PublishingToysStudioLicensing Over 500 Active Licensees Net sales in 2004 of $215 million Best in Class partners in every major category

Marvel Enterprises Global Licensing System Rights & Royalties Management

The Challenge Non-linear approvals Complex rights structure Guarantee Tracking Variable rates and payments Management requires reports

The Issues Manual workflows Unstructured Rights Tracking Non-integrated Financials Inefficient Royalty Processing Difficult to aggregate data

The Solution Quoting Approval Workflow Detailed Rights Configuration Service Contracts Integration Custom Royalty Engine Discoverer Reporting

Royalty Processing and Management Accounting & Compliance Research Check Rights Availability Check Rights Availability Financial Review Executive Approval Legal Review Execution of Contract Final Product Approval Licensing Sales Department Executive Initial Licensee / Agent Discussions Consumer Products Group Marvel Signature Royalty Submission Manage Royalty Reports Legal T ’ s & C ’ s Legal Brand Assurance Product Approval Product Review / Brand Integrity Legal IP Assets to Licensee Product / Sample Submission Validate Rights Confirm Royalties Calculations Deal Memo Creation Process Flow Players Access Repository Collision Checking Deal Approval/Legal Review Customer Research Customer Research Deal Memo Creation Deal Memo Creation Finance Brand Assurance Licensee Proactive Targeting of Rights or Licensees Using Rights repository Manage Royalties & Open Invoices Manage Royalties & Open Invoices Finance Assure Compliance Assure Compliance Legal Finance Deal Creation / Negotiation Royalty Management Royalty Management Billing Schedule Upfront Payments Deal Approval/Legal Review … Cont.

Marvel Enterprises Oracle Initiatives Publishing Toys Human Resources Possibly ECM

Publishing Vendor Management & Scheduling Order Management & Shipment Invoicing & Revenue Recognition Talent Work Tracking Payment Processing Workflow & Alerts

Toys Demand Planning Procurement Multi-Currency Revenue Expense Tracking Logistics Management Warehouse Management

Human Resources Central HR Data Repository ADP Integration Incentive Compensation Workflow & Alerts Future Self-Service Access

Enterprise Content Management Potential Oracle Solution Integration with Licensing System Brand Assurance & Production Workflows Archiving Process and SAN Portal for Digital Asset Access and Product Submissions Reporting

“With great power comes great responsibility”