“WE WILL SELL YOUR HOUSE, OR ERA WILL BUY IT !”® SELLERS SECURITY ® PLAN

AGENDA What is the Sellers Security Plan? What is the Sellers Security Plan? WIIFM & my customer WIIFM & my customer How it works / Available resources How it works / Available resources

According to Webster’s - \ ‘sel-ers si’kyur-et-e ‘plan \ n 1. An exclusive ERA Program. 2. Prospecting edge and lead generator. 3.A guaranteed sale/corporate buyout 4. Valuable Consumer service. 5. An option for sellers needing non-contingency status 6. A program designed to sell our own listings. According to Webster’s - \ ‘sel-ers si’kyur-et-e ‘plan \ n 1. An exclusive ERA Program. 2. Prospecting edge and lead generator. 3.A guaranteed sale/corporate buyout 4. Valuable Consumer service. 5. An option for sellers needing non-contingency status 6. A program designed to sell our own listings. What Is the Sellers Security Plan? SELLERS SECURITY ® PLAN

“Mental Cheat Sheet” 3 Core Consumer Values Non Contingency Non Contingency Expose ERA listings to more buyers Expose ERA listings to more buyers Option Option

Benefits to Broker/Agent Benefits to Broker/Agent Attracts Motivated Sellers Attracts Motivated Sellers Listings are Priced Right & Saleable - Listings are Priced Right & Saleable - Makes Phone Ring/Unique Prospecting Edge Makes Phone Ring/Unique Prospecting Edge Solution to “Contingent Sale” Problem Solution to “Contingent Sale” Problem “Locks in” SSP Buyer – “Subtle” Buyer Agency “Locks in” SSP Buyer – “Subtle” Buyer Agency Future Value Additional Reason to List with ERA Future Value Additional Reason to List with ERA SELLERS SECURITY ® PLAN

Property Qualifications Property Qualifications Must be a single-family primary residence located in your primary marketplace. Must be a single-family primary residence located in your primary marketplace. Must have a minimum appraised value of $50,000. Must have a minimum appraised value of $50,000. A property valued in the top 20% of sales per prior 12 month MLS data for town, city or area, or exceeding $750,000 do not qualify A property valued in the top 20% of sales per prior 12 month MLS data for town, city or area, or exceeding $750,000 do not qualify Cannot be a mobile home, cooperative, multi-family, “niche” or investment property Cannot be a mobile home, cooperative, multi-family, “niche” or investment property SELLERS SECURITY ® PLAN

Qualify the House 1.Buyout Assessment. 1.Buyout Assessment.. Distance from office. Distance from office. Top end home per MLS stats, location. Top end home per MLS stats, location and style/utility concerns 2.Takes a “Special Buyer” Most area houses qualify Most area houses qualify Program of First Option, Not Last Resort

Seller Qualifications & Requirements Have at least 20% gross equity or necessary funds needed for closing. Have at least 20% gross equity or necessary funds needed for closing. List home for 180 days from SSP Application. List home for 180 days from SSP Application. Purchase a home through an ERA designated broker by the 180th day. (Exception: Military moving into base housing) Purchase a home through an ERA designated broker by the 180th day. (Exception: Military moving into base housing) Implement the Five-Point Marketing Plan. Implement the Five-Point Marketing Plan. SELLERS SECURITY ® PLAN

The ERA Five-Point Marketing Plan The ERA Five-Point Marketing Plan 1. The house must be in move-in condition. 2. A home inspection must be made. 2. A home inspection must be made. 3. The property must be pre-qualified for financing. 3. The property must be pre-qualified for financing. 4. The home must be covered by a home warranty. 4. The home must be covered by a home warranty. 5. Strategic pricing and marketing strategies must be 5. Strategic pricing and marketing strategies must be implemented, including: implemented, including: A. List price no more than 5% above appraised A. List price no more than 5% above appraised value value B. Lockbox - ease of showing. B. Lockbox - ease of showing. C. Sign C. Sign SELLERS SECURITY ® PLAN

Date : May 1, 2008 From:Fidelity Valuation Services Location:Belleville MI The Sellers Security® Plan Department MUST order the appraisal. Be sure to include the Appraisers Name, ID, the seller’s credit card information and phone number on the SSP application Appraisal fee : $645 Include alternate choice. Below is a list of approved appraisers who perform relocation/anticipated sales price type appraisals in your area. Appraiser Information APP ID: JOOC4066 John O'Connor - John V O'Connor Appraisal Dearborn, MI APP ID: THRA8805 Thomas Raetz - Raetz & Associates Livonia, MI APP ID: WIMC5551 William McGuire - William A. McGuire Northville, MI The Sellers Security® Plan Department selects and orders the home inspection. Cost: $ This will also be charged to the seller’s credit card. Please contact the Sellers Security ® Plan Department with any questions at Thank You.

SSP Time Line Encourage your seller to implement the Five-Point Marketing Plan ASAP to maximize impact. Day 1 list for 180 days Day 1 list for 180 days Complete SSP Application Complete SSP Application Implement home warranty program Implement home warranty program

SSP Time Line Week 1 paperwork received by SSP Week 1 paperwork received by SSP SSP orders appraisal and home inspection WEEK 3 appraisal received by SSP and sent to an approved ERA mortgage co. for property to be pre- approved for financing WEEK 3 appraisal received by SSP and sent to an approved ERA mortgage co. for property to be pre- approved for financing

SSP Time Line DAY offer made, or notification of no offer. DAY offer made, or notification of no offer. Offer accepted – agree to close on new home thru ERA Broker by day 180. Implement Five-Point Marketing Plan. Adjust list price to no more than 5% above appraised value. Offer declined – Seller has no further obligation under the terms of the SSP DAY 75 / 120 / 150 price adjustments DAY 75 / 120 / 150 price adjustments

SSP Time Line UP TO 180 DAYS house may sell to private buyer UP TO 180 DAYS house may sell to private buyer up to this time. Upon sale to private buyer, contract with ERA Franchise Systems LLC becomes null and void DAY 180 house is SOLD if seller opts to close with ERA Franchise Systems LLC DAY 180 house is SOLD if seller opts to close with ERA Franchise Systems LLC AFTER 180 DAYS ERA resells house, loss to ERA, net profit to former owner AFTER 180 DAYS ERA resells house, loss to ERA, net profit to former owner