Lecture 31 Electronic Business (MGT-485)

Review of Lecture

Lecture 01 Basics of electronic business – Definition – E-business and E-Commerce – E-Business and E-Procurement – Two early starters in e-Business E-Business Types – B2B – B2C – Intra B Commerce – C2C Benefits of e-business

Lecture 02 Historical events of electronic world How Internet works? – IP Address – URL – Internet Servers and Clients – HTTP Relationship between e-business and e- commerce Development of new economy

Lecture 03 Growth of e-business Advantages of using internet Key people in development and use of internet – Tim Berners Lee (WWW) – Marc Andreeson (Mosaic Web Browser) – Bill Gates (Microsoft) – Michael Dell (Dell Computers) – Jerry Yang (Yahoo! Search Engine) – Pierre Omidyar (e-Bay Internet Auction Website) – Jeff Bezos (Amazon.com Website)

Lecture 04 Information Infrastructure Electronic Data Interchange (EDI) Program languages – Machine Language – Assembler Language – High level Languages – 4 th Generation Languages Wireless technology Developments in Wireless Technology Other Emerging Technologies – VOIP – Voice Recognition – IPTV

Lecture 05 Payment Systems – Standards of Payment Systems The Open Buying on the Internet; and The Open Trading Protocol. E-Businesses Environment – Economics of exchanging information – Connectivity and Interactivity – Network economies of scale – Speed of change – Economies of abundance – Merchandize exchange – Prosumption

Lecture 05 (Contd…) E-Businesses Environment: Industrial Context – Communications channels – Transactions channels and – Distribution channels Advantages of internet in channel functions e-marketplaces Types of e-marketplaces Key advantages of e-marketplaces

Lecture 06 E-Business Models –Brokerages E-shops E-Malls E-Auctions Trading communities Virtual communities Buyer aggregators Classifieds –Infomediaries

Lecture 07 E-Procurement Distribution Model Portaling – General – Personalized – Vortals Collaboration Platforms Third Party Marketplaces Value Chain Integrators Manufacturer Model

Lecture 07 (Contd…) Affiliate Model Subscription Model Dynamic Pricing Models – Comparison Pricing Model – Demand Sensitive Pricing Model – Name Your Price Model – Bartering Model – Rebate Model – Free Offering Model

Lecture 08 Models for mobile wireless technology Framework for analyzing e-business models E-marketspace Characteristics Adding Value to Customers Achieving Economic Viability Achieving a critical mass of customers Continuing to innovate and add value Design for flexibility

Lecture 09 E-business economics – Towards perfect competition – Effect of internet on the competitive environment – Key economic characteristics of internet – Cost of production and distribution – Disintermediation and reintermediation – Economics of information – Connectivity and interactivity – Economies of scale – Economies of scope

Lecture 10 E-business economics – Transaction costs – Network externalities – Switching Costs – Critical mass of customers – Pricing

Lecture 11 E-Commerce Security Environment Security Threats in E-commerce Technology Solutions

Lecture 12 Tools Available to Achieve Site Security Encryption – Symmetric key encryption – Public key encryption – Digital Envelopes – Digital Certificates and Public Key Infrastructure (PKI) Securing Channels of Communication Protecting Networks Protecting Servers and Clients Management Policies, Business Procedures, and Public Laws Developing an E-commerce Security Plan How an Online Credit Transaction Works?

Lecture 13 Introduction to e-Marketing Branding Internet Marketing Research Marketing Promotions E-business Advertising

Lecture 14 E-business Advertising – Banner Advertising – ValueClick Feature Media Rich Advertising E-Business Public Relations

Lecture 15 B2B Marketing on the Web Search Engines META Tags Search Engine Registration E-Customer Relationship Management – Tracking and Analyzing Data – Data Mining – Customer Registration – Cookies – Personalization