IsoZag Russell Puleo, Chad Wengloski, and Sierra Ballsieper Business Marketing.

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Presentation transcript:

IsoZag Russell Puleo, Chad Wengloski, and Sierra Ballsieper Business Marketing

Sports Drink Market Background  Gatorade created for Univ. of Florida football team.  Powerade sponsored the 1988 Olympics.

Demographics of Sports Drink Market  Ages prefer sports drinks  Males especially prefer sports drinks

Geographics of Sports Drink Market  Popular in warmer climates  the South, California, etc.  Still popular in cooler climates, but not as much.

Psychographics of Sports Drink Market  Athletic-minded people  Play or follow Sports  Staying fit, and in shape

Competitors - Place  Convenience Stores  Supermarkets  Gas Stations  Fast-Food Restaurants  Sporting Events

Competitors - Price  Gatorade – 12 pk. = $25.29, unit = $2.11  Powerade – 12 pk. = $23.89, unit = $1.99 (from Price Chopper)

Competitors - Product  Gatorade:  G-Series  G-Series Pro  G-Series Natural  Powerade:  Powerade ion4  Powerade Zero  Powerade Energy

Competitors - Promotion  Both sponsor players and leagues  Social networking is used, primarily by Gatorade  Powerade – “Street Teams”

Target Market for IsoZag  Appeal to people who are athletic, and physically active.  Focus primarily on age group of  Emphasis on advertising in warmer climates.  Target males and females.

Suggested Marketing Mix for IsoZag  Place – Same locations.  Price – 12 pk. = $24, unit = $2.  Product – Offer same variety, use high quality natural ingredients. Bottle is unique and stands out.  Promotion – Utilize the social networks, sponsor athletes, NCAA March Madness,

Works Cited  "Athletes." Gatorade. Gatorade, n.d. Web. 19 Nov  Bauerlein, Valerie. "Gatorade's 'Mission': Sell More Drinks." The Wall Street Journal. Dow Jones & Company, Inc., Web. 19 Nov  "Drinks demographics." Beverage World 15 Nov. 2006: 71+. General OneFile. Web. 23 Oct  Fredrix, Emily. "Pepsi Suing Coca-Cola Over Powerade Ads." The Huffington Post. TheHuffingtonPost.com, Inc., Web. 19 Nov  “Gatorade Perform." Price Chopper. Price Chopper. Web. 19 Nov  "History." Gatorade. Gatorade, n.d. Web. 19 Nov  Lenius, Pat Natschke. "Sports drinks on the move: new products and heavy promotions are prompting retailers to seek a new location for sports drinks." Supermarket News 11 July 1994: 31+. General OneFile. Web. 23 Oct =GALE%7CA &v=2.1&u=s0711&it=r&p=GPS&sw=w  "Powerade Products." Powerade. The Coca-Cola Company, n.d. Web. 19 Nov  "The G-Series." Gatorade. Gatorade, n.d. Web. 19 Nov <