© IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes.

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Presentation transcript:

© IDM Academy social media commandments Will McInnes Head honcho Nixon McInnes

Two Questions: $$$ and People? Source: Craigslist.com 1

© IDM Academy 2008

Demographic MySpace game 12 – – – – Comscore, Aug. 2006

YouTube, 55%, 35 – 64

12m

© IDM Academy % 18 – 34 (Males = 50+)

© IDM Academy social web commandments 1.Participate 2.Be authentic 3.Be transparent 4.Be helpful 5.Be remarkable 6.Pull, don’t push 7.Act fast 8.Be brave

© IDM Academy 2008 #1 Participate

© IDM Academy 2008 #2 Be authentic

© IDM Academy 2008

Real content (drop the polished crap)

© IDM Academy 2008 #3 Be transparent

© IDM Academy 2008

#4 Be helpful

© IDM Academy 2008

RSS 7

© IDM Academy 2008 #5 Be remarkable

© IDM Academy 2008

Mobile firm Orange is using a GPS-equipped bull in a promotion to give away Glastonbury tickets.OrangeGlastonbury The bull will have a GPS system attached to its neck and will be placed in a field with a webcam in each corner. Contestants will be able to log onto the Orange website and take a guess at where the bull is going to be at 3pm each day. If they are right they can win tickets to the festival. "We have been sponsoring Glastonbury for a few years and thought we would try something different," said Orange spokesman Matt Sears.

© IDM Academy 2008

2 weeks – 6,500 members, 800,00 daily page views 6 weeks – 18,000 members, 1.5 m comments, 10 m page views

#6 Pull, don’t push

© IDM Academy 2008 Sony Bravia: case study

© IDM Academy % 10% 89%

© IDM Academy 2008 Bravia sold out in the UK Ad downloaded 20,000 times in first eight weeks > 3m unique users visited Sony website Visitors downloaded Sony branded screen savers, photos and the audio track

© IDM Academy 2008 Creative commons You can use CC to change your copyright terms from: "All Rights Reserved" "Some Rights Reserved."

© IDM Academy 2008 #7 Act fast

© IDM Academy 2008 #8 Be brave

© IDM Academy 2008

You MUST read: The Wisdom of Crowds – James Surowiecki Tipping Point by Malcolm Gladwell Anything by Seth Godin The Cluetrain Manifesto by various The Long Tail – Chris Anderson The 17 Rules of Social Media Optimization The New PR Wiki Any online marketing blog (Seth Godin = v.good)

© IDM Academy 2008 Ebook: Social Media Agency: Blog: Mobile:

© IDM Academy 2008