Online to Riches October 7 th,

This Class Interview Techniques & Using Video to Enhance/Grow/Build Your Online Business 2

Important DATES (classes are on Monday 9am ET for 2 hours) Online to Riches October 21 st Online to Riches November 4 th Online to Riches November 18 th 3

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Video is Booming Huge Shift with Video & Web Marketing YouTube - millions of videos per day There are “challenges” with video Video is a form of “copy” There are Multiple Places to use video You don’t have to be in front of the camera You hit on all of the modalities More and more people are viewing on mobile devices 6

Host Your Videos Hosting your videos is FREE! 7

To Be Aware of with Video.. Too boring Too long Too fast Too loud Too soft No call to action Poor quality = Bad Image Not looking your best Bandwidth intensive 8

More Things to Be Aware of If the video is too Long – it is boring Could Turn People Off Front Page Videos need to change often People Will “Judge” You Be sure to look in the lens Have good lighting Be energetic 9

Video Can be Used For/To Build Your Brand/Get Exposure/Launch Capture s (bonus gifts, free sessions, classes) Deliver Products/Services Presentations Testimonials Social Media Websites You Tube Channel Blog In s 10

And, now… Let’s look at samples of using Video 11

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1 minute video (act. 57 secs) Well done Green Screen Well Scripted Validated Gives a Call to Action 14

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Backend Support for Affiliates Nick Ortner’s Tapping Summit m/affiliates.html m/affiliates.html 19

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Testimonials

Equipment Computer with Webcam Flip Phone iPhone HD Video Camera Lavaliere Microphone Lighting Tripod 23

I Show U (Prompting Software) 24

Video/Audio Editing Software wnload/ wnload/ Adobe Premier Pro Camtasia Movie Maker iMovie 25

PowerPoint to Make a Movie Open new file Create a PowerPoint presentation Add images, shapes, sounds, movie Include Your Text Add “narration” (Slide Show Record Narration) Use “transitions” (Slide Show Transitions) File “SAVE AS” Movie Import into Movie Maker or iMovie and enhance 26

Outsource/Resources/Freelancers

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NEXT Interview Techniques to Enhance your Online Business 32

Types of Interviews Interview Yourself (Pre-recorded or “live”) Ask Someone to Interview You Interview Others (You are the Interviewer) Interviewed on a Panel Interviewed in a Summit/Teleseminar In Person Over the Phone On a Conference Line 33

Why are they Valuable? Great Exposure Builds Your Brand Builds Your Expertise Others See You as the Expert Demonstrates Your Knowledge Shows You Care You Have Something of Value to Give Therefore Others Receive Your Value 34

Where Can You Use Them? As a Giveaway On Your Site On Other People’s Sites Lead Generator To Sell a Program To Make Money 35

Structure for the Interview Have a Clear Strategy in Advance Create a Script or “Talking Points” Give a Call-to-Action Speak audibly Mute out ANY/ALL Background Noise … more on next slide 36

Powerful Interviews What are your prospects needing/wanting and how will you solve it Anticipate their questions in advance and prepare Ask questions that lead to stories/results Invoke emotion/enthusiasm 37

A “Selling” Interview Have the Interviewer set up the expectations for the call Welcome You came here to __________ Commit to delivering You will receive a special invitation Bonus information when you stay on Give value Offer an incentive for immediate action Stick to the committed time (ie. 60 or 90 mins) 38

How Can You Do Them? Use a Teleconference Service (i.e. FreeConference.com) Record a Telephone Call using a Recording Service Mute others on the call (if it is “live”) Call the person you are Interviewing Initiate the Recording (when ready) When you hang up the recording is done Post on a website OR share in an Edit using Audacity (freeware)

Questions? Open Q & A time Now is the time All questions are GREAT questions 40