Superbowl XLIV. Marketing-information Management Super Bowl XLIV hosted the New Orleans Saints and the Indianapolis Colts. Because of all the city had.

Slides:

Advertisements

Similar presentations

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Advertisements

SEM

Tasks SEM SEM The Marketing Mix Goal – To make decisions that center the four Ps on the customers in the target market in order.

Fashion Merchandising A

Introduction to Sports Marketing. Marketing What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy.

Overview: This chapter introduces basic marketing concepts and defines and explores the vales of entrainment and sports marketing.  Describes the basic.

Marketing through Sports Using Mainstream Strategies

Chapter 30 Ticket Brokers and Ticket Scalping Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

What Is Sports and Entertainment Marketing?

Today I will: Learn the role value plays in pricing decisions So I can: Explain the goal of pricing I will know I’m successful when: I see the value of.

Kristin Alcorn Karen Nocera Tim Flynn Danielle Barbarich.

Marketing Vocabulary. Market Advertise or promote an item or service.

Income Statements. Income Statement One of four financial statements issued by a business Reports the amount a company has earned between 2 balance sheet.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.

The 7 Functions of Marketing!

Daniel CianciosoCase written by: Victor Matheson.

Operational Budgeting and Profit Planning

Marketing Functions.

Lesson Profit. 2 Lesson California Standards: Number Sense 1.3 Convert fractions to decimals and percents and use these representations in.

BRO Time: Marketing Review

Junior Achievement 5.5 “Priced to Sell”. Vocabulary Review: Business Costs  Advertising:  The promotion of a product or service.  Health Care:  Helping.

US Economy Free Enterprise System. What is an economy? An economy is the resources of a country, state, region, or community and how the resources are.

Sports & Entertainment for Business

Licensing in Sports.

IToilet Ally Atkeson, Daisy Joseph, Irina Leonchik & Stefani Azar.

Earnings Are Growing Faster Than Sales Education Segment Cincinnati Model Investment Club.

The Marketing Functions

Bell Ringer What is the total price of an item that is $102.30, if the sales tax rate is 6%?

© 2014 Cengage Learning. All Rights Reserved. Learning Objective © 2014 Cengage Learning. All Rights Reserved. LO1Prepare a stock record.

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Warm Up Turn to page 25 in your textbook Read “Consumer Action” What can Yolanda do to help her business be more profitable? How will she know if her price.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.

Profit & Loss Account ACCOUNTING & FINANCE. Introduction and Key Definitions A statement recording all a firm ’ s revenues and costs within a past trading.

Objectives: Recognize the role value plays in pricing decisions Explain the goal of pricing See the value of Pricing as one of the key components of the.

10/14 Aim : Why is budgeting important? Do Now : Necessities & Luxuries Chart.

WORK. You’ll probably spend at least 1/3 of your life at work … maybe 1/2.

Sports Marketing OMHS Instructor: L. Ingram.

Chapter 3.2. Since there are more cities that want professional sports teams than there are teams available, the leagues control the location of the teams.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1.

PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.

Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.

The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them.

Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:

3.01 Identify Revenues in Sports and Entertainment Marketing.

What Is Sports and Entertainment Marketing?

Product/service Management Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs. Designing, producing,

McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter 35 Ticket Brokers and Ticket Scalping.

The Wonderful World of ADVERTISING Chapter 1.5. Why advertise? Make a profit! Make a profit!

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

Standard 2 Fashion Marketing. Student will understand the basics of fashion marketing. Objective 1: Define Marketing Terms Objective 2: Describe the 4.

Marketing Chapter 1-1 Marketing Today and Tomorrow.

Understanding Key Marketing Concepts. Key Marketing Functions There are seven key marketing functions –Product/Service Management –Distribution –Selling.

Distribution of Sports Getting the Experience to the Fans Written by: Memory Reed Georgia CTAE Resource Network 2010.

Cheap New Orleans Saints Tickets

Key Marketing Functions

Sports & Entertainment Marketing

What is Marketing? Branding Branding Branding.

Marketing Functions Marketing 1.

Section Objectives Identify factors that affect price strategy.

Example A: A store advertises the following sale: shoes are 1 4 off the original price. If a pair of shoes normally costs $40, what is the sales price?

Unit 6. Day 16..

Each marketing plan of action includes these 4 ps

Marketing Definitions

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Normal Distribution: Finding Probabilities

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

Superbowl XLIV

Marketing-information Management Super Bowl XLIV hosted the New Orleans Saints and the Indianapolis Colts. Because of all the city had been through in the past few years, the super bowl turn out was expected to be higher than normal. Fans wanted to see New Orleans succeed in the super bowl.

Product Service/Management Because New Orleans won, possibly more money was made than if the Colts had won. This is because the Saints probably sold more products because of everything the city had been through. The stadium had enough space to acquire up to 130,000 people.

Financing The super bowl made a very large profit.

Pricing Most expensive Super Bowl 44 item for sale: Luxury Suite for $325,727 Most expensive Super Bowl 44 ticket for sale: Tickets in Lower Premium 142 section for $12,224 each Least expensive Super Bowl 44 ticket for sale: Tickets in Upper End Zone for $1,740 each

Promotion The super bowl is a huge event for advertisers. This is because it is known for the new commercials that are aired during the super bowl. Companies would spend $3 million for 30 seconds of air time. A good example of this would be Coca-Cola.

Selling Every beverage or food item that was sold at the super bowl was considered a part of selling. Every item of apparel that was sold prior to, during, or after the super bowl is considered a part of selling as well.

Distribution There are many different ways of distribution during the super bowl, but the main form is the distribution of the goods to all of the stores worldwide of the super bowl apparel.