4.2 [3] How to Engage Vertical Participation ATIS Delegation Presenter: Gale Lightfoot (Cisco Systems) Meeting of Potential M2M Consolidation Partners.

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4.2 [3] How to Engage Vertical Participation ATIS Delegation Presenter: Gale Lightfoot (Cisco Systems) Meeting of Potential M2M Consolidation Partners #2 Washington DC, USA August 2011 M2MCons02_08

Meeting of Potential M2M Consolidation Partners # August 2011 Leverage Regional Relationships with Verticals Participating Regional SDO’s seek to be a bridge between the M2M Global Harmonization Initiative (MGHI) and verticals. –Encourage their Participation Preferable that the VMPs be global in scope & represent industry balance –Examples include: Connected Home, Connected Vehicle/telematics, eHealth, Smart Grid, etc. Present MGHI Desire for Vertical Membership AND Participation –Agreement for equal participation, rights and position for VMPs Create environment that fosters MGHI acceptance by regional verticals Articulate Strategy and Structure for MGHI –Don’t mess with “what works” -> Address Service Layer Perspective Encourage Verticals to assist in identifying requirements relative to MGHI Gather requirements from verticals that will not be involved MGHI, while continuing to foster relationship with MGHI 2

Meeting of Potential M2M Consolidation Partners # August Seek “WIDE Spectrum” representation: Broad Regional & Industry Balance 3 3 Vertical w/Narrow “coverage” Vertical w/Broad Regional “coverage” & Industry Balance Vertical w/Regional “coverage”

Meeting of Potential M2M Consolidation Partners # August 2011 Thresholds! 4 Vertical Participation Threshold Elements: –Agreement for equal participation, rights and position for VMPs –Balance among industries represented by the VMPs is required (whether regional or global) –The ratio of regions represented by the VMPs is preferred to approximately reflect the ratios represented in M2M- Cons01(11)17 –Each regions should identify their candidate VMPs since each region has different focus, participation level, numbers of verticals, etc.