Recruit and Retain Engaged Members Elizabeth Kunesh, CCP, GRP, SPHR

2009 Total Rewards Conference & Exhibition Member Centric Focus  Why are we here?  Never loose sight of our members!

2009 Total Rewards Conference & Exhibition Everything relates back to member benefits Certification programs Other programs Reasonable fees Committed Board of Directors Membership Directory Discounts for dual membership Networking opportunities Member benefits Convenient locations Local Network Members Scholarships

2009 Total Rewards Conference & Exhibition Membership Types & Rates  Student $15 / year  Individual$45 / year  Consultant$65 / year  Corporate$135 / year o This is where you can grow your membership! o Rates haven’t changed since 2002!

2009 Total Rewards Conference & Exhibition Membership Drive  Annual event  Starbucks gift cards

2009 Total Rewards Conference & Exhibition Outreach Efforts  Local universities with HR programs  Other SHRM chapters o Cross Affiliation o Offer same pricing for programs for affiliate members o Not for certification courses

2009 Total Rewards Conference & Exhibition Market to Compensation & Benefits  Different programs for different specialists  Increase your membership by broadening your scope

2009 Total Rewards Conference & Exhibition Retain your members  You get once chance  MAKE IT COUNT!

2009 Total Rewards Conference & Exhibition Survey Membership  Ask what they want & then deliver on it!  Don’t ask if you don’t want to know!  Don’t ask if you aren’t willing to take action!

2009 Total Rewards Conference & Exhibition Certification Courses  Survey your membership  Offer courses they want and need  Cross-check with other LNs in your area to avoid duplication of courses

2009 Total Rewards Conference & Exhibition Scholarships  One professional scholarship o Cost of one Certification course  Two student scholarships o $500 each o To encourage future talent in our industry

2009 Total Rewards Conference & Exhibition Location of programs  Vary location  Vary time of day  Consider parking situation

2009 Total Rewards Conference & Exhibition Price Programs Accordingly  CWCG tries to break even  Not necessary to make a profit  Consider “price cuts” on programs during tough economic times  Not Certification courses

2009 Total Rewards Conference & Exhibition Free Programs  September half-day program and networking event  December annual meeting & luncheon

2009 Total Rewards Conference & Exhibition Member Giveaways  Books from WorldatWork bookstore  Carrot Culture books  Portfolios  Calculators  Totebags  Pens and pencils

2009 Total Rewards Conference & Exhibition Advertise Programs  Quarterly newsletter  LN website  In Portland – use of HR Network  Cross-affiliations with SHRM chapters  Advertise in their newsletters

2009 Total Rewards Conference & Exhibition LinkedIn  New this year  LN created a group and advertised it  Used to post jobs and start discussions  Members get weekly with updates

2009 Total Rewards Conference & Exhibition LN Board of Directors  Membership Rep  Communications Rep  Website Rep  4 Program Reps o Certification courses o Other programs o Annual meeting

2009 Total Rewards Conference & Exhibition LN Board of Directors  Commitment  LN will only be as strong as the board  Thank you at year end

2009 Total Rewards Conference & Exhibition In Conclusion…  Never lose sight of your members wants and needs  We exist for them – not for us!