doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 1 IEEE P Working Group for Wireless Personal Area Networks Marketing Committee Report #1

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 2 Contents MC Background –Objectives –Motion/Deliverables Bluetooth Coordination Request Bluetooth Latest Proposal to IEEE & ETSI IEEE/ETSI/Bluetooth Overview MC Next Steps

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 3 Objectives of the WPAN Marketing Entity Collect and maintain the application and usage scenarios generated by the CFAs. Guide the formulation of documentation that clearly & distinctly differentiates the purposes and services of the various IEEE WPAN standards Support the dissemination of information about IEEE Working Group activities internally (among 802 working groups) and externally (among the electronics industry). Facilitate task groups in reaching convergence and consensus on technical requirements. Determine how best to promote the public demonstration of interoperability between products built using standards. Create and maintain liaisons with other selected industry marketing groups (e.g. Bluetooth, HomeRF) and standards bodies (e.g ETSI). Foster two-way communications between suppliers and consumers of WPAN products. Encourage and foster creation of value-added industry marketing groups as appropriate (e.g. Gigabit Ethernet Alliance,

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 4 We make the following motion: The P WG will form a Study Group to investigate how to successfully market WPAN standards. The marketing study group will initially be commissioned between July ‘99 and Nov ‘99 and report findings and recommendations at each meeting. Key areas to be studied are : –Types of and Value of marketing –Organization of requirements as embodied in CFAs –Actionable “Objectives”, priorities, deliverables, assignments and schedules

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 5 Bluetooth has requested interoperable standards from IEEE and ETSI “Additionally the Bluetooth SIG is currently in discussions with ETSI to develop a world-wide standard based on Bluetooth that covers the entire Bluetooth capabilities stack. If these discussions go forward, then the Bluetooth SIG would like ETSI and IEEE coordinates their efforts so that both standards interoperate.” Jim Kardach, 15Jul99

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 6 Our Current Understanding is: Bluetooth = ETSI xxx.xx + IEEE –IEEE is Bluetooth lower layers –ETSI is Bluetooth minus IEEE

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 7 Bluetooth Proposal 1Sep99 From:Örjan Johansson (ECS) Sent:Wednesday, September 01, :48 AM To:'Pauline Gray' Cc:Gifford, Ian C.; 'Richard J. Holleman ( )'; HOD; 'Tom Siep ( )'; Magnus Hansson (ECS); Stefan Svedberg (ECS); Subject:RE: Meeting IEEE, ETSI and Bluetooth This is the text we agreed that ETSI could use to explain to Bluetooth situation and relations on the board meeting this week. This by no means a complete or detailed but it explains the intent Pauline could you please forward to Kjell Strandberg so he can prepare for the board meeting. Örjan

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 8 Bluetooth Proposal 1Sep99 (cont.) Following previous discussions and the meeting in Washington DC August 31:st this is the to reconfirm the Bluetooth SIG wish to co-operate with ETSI and IEEE in publishing the Bluetooth specification. The collaboration between ETSI, IEEE and Bluetooth should be organised to maximise the benefits of our members of the three organisations. We therefore have jointly created a number of very preliminary positions of how to co-operate to jointly increase the quality and value of the specification. Source: Örjan Johansson (ECS) 1Sep99

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 9 Bluetooth Proposal 1Sep99 (cont.) a) The Bluetooth SIG (special interest group), currently consisting of more than 1000 companies, agrees to give IEEE and ETSI copyrights to the Bluetooth 1.0 draft foundation specification. It is intended that IEEE and ETSI will publish the specification after editing and agreed changes with Bluetooth. Source: Örjan Johansson (ECS) 1Sep99

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 10 Bluetooth Proposal 1Sep99 (cont.) b) The Bluetooth SIG wants to review marketing material with IEEE/ETSI. The purpose and intent of this is to ensure that all three parties successfully can be recognised in their respective marketplace and where there is market overlap the market messages are complementary. c) IEEE will address the lower layers (physical and data link) and ETSI the remaining levels. Source: Örjan Johansson (ECS) 1Sep99

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 11 Bluetooth Proposal 1Sep99 (cont.) Note The Bluetooth certification process in combination with royalty free licence will secure that the IEEE and ETSI standards will be interoperable with the original Bluetooth 1.0 draft foundation specification. The Bluetooth SIG is also in ongoing discussions with ETSI on interoperabilty and conformance issues. Source: Örjan Johansson (ECS) 1Sep99

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 12 IEEE/ETSI/Bluetooth An Overview

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 13 How to cooperate Scenario Planning –Scenario 1

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 14 Scenario 1 Bluetooth v1.0 A Foundation Specification –L1-L7 Standard –ETSI L3-L7 –IEEE 802 L1-L2 Physical Layer (PHY) Medium Access Control (MAC) Logical Link Control (LLC) Physical Data Link Network Transport Session Presentation Application ISO OSI Layers IEEE 802 Standards Hardware Software Transport Control Protocol (TCP) Internet Protocol (IP) X.400 and X.500 { = ETSI/IEEE Interface

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 15 Scenario 1 (cont.) Issues –Prevent consumer and user confusion that could result from non- interoperable specifications, and –Provide a mechanism to test interoperability between Bluetooth, IEEE, and ETSI solutions by maintaining appropriate testing interfaces. ?

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 16 Scenario 1 (cont.) Physical Data Link Network Transport Session Presentation Application Physical Data Link Network Transport Session Presentation Application = Physical Data Link Network Transport Session Presentation Application = SpecificationStandards DevelopmentStandards

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 17 Scenario 1 (cont.) Summary –The IEEE feels a cooperative arrangement could be agreed to by both Standards Development Organizations. –We would envision IEEE carrying the ETSI standard so users could get both and the same for ETSI by having them carry the IEEE standard.

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 18 Both ETSI and Bluetooth offer free downloads, but not IEEE –All ETSI deliverables downloadable –Compliment to CD-ROM –One standard at a time –Tells us who uses ETSI standards –80 downloads / hour

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 19 Next Steps  #1 TG1 to Send Liaison Letter to Jamshid Khun-Jush, Chairman ETSI Project BRAN  #2 MC needs to define deliverables for the Nov99 Plenary #3 MC needs to consider the proposal from the Bluetooth SIG and offer input  = Refers to -99/80

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 20 #1 TG1 to Send Liaison Letter to Jamshid Khun-Jush, Chairman ETSI Project BRAN Standard Introduction P Letter, and add the following: –“Is it appropriate to have an IEEE P TG1’er at the 15th meeting of the ETSI Project BRAN?” Conference Center EVOLUON on October 5-8, 1999 in Eindhoven, the Netherlands –Copy Bob Heile, Jim Carlo, Vic Hayes, Susan Tatiner, Kjell Strandberg, Jim Kardach, Chatschik Bisdikian

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 21 #2 MC needs to define deliverables for the Nov99 Plenary Provide a White Paper to the IEEE on the TG1 perceived Publishing issues for a Joint Standard –IEEE P will be a derived Bluetooth MAC Sublayer, PHY Layer plus it will have SDL Model(s), and ASN.1 IEEE charges ETSI has free downloads Bluetooth Specification v1.0A is free, too –IEEE P TG1 has the following IEEE Standard publication position...

doc.: IEEE /084r0 Submission September 1999 Ian Gifford, M/A-COM and Bruce Kraemer, Intersil Slide 22 #3 MC needs to consider the proposal from the Bluetooth SIG and offer input “b) The Bluetooth SIG wants to review marketing material with IEEE/ETSI. The purpose and intent of this is to ensure that all three parties successfully can be recognised in their respective marketplace and where there is market overlap the market messages are complementary.”