Display Ad Specs

Creative specifications Maximum file size 40KB jpeg, gif, swf files accepted Rich media, third-party tags accepted Backup gif to be supplied when supplying.swf files Audio must be user initiated Maximum of three loops (30 seconds) Expandable creative We accept expandable leaderboards, MPUs and skyscrapers – please get in touch with the sales team to discuss exact requirements All expansion must be user initiated with visible close button Sound must be user initiated, with default is set to ‘off’ These ads are subject to Channel 5’s approval and could be charged at a premium. Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising. Important note: All advertising submitted to Channel 5 must comply with the CAP Code: Codes/CAP-Code.aspx Codes/CAP-Code.aspx

Channel5.com & Gadget Show Leaderboard, MPU and Skyscraper Formats: gif, jpg, 3 rd party, swf (with gif back-up)Max weight: 40kb Dimensions: Leaderboard 728x90Note: Skyscrapers are only MPU 300x250 available on Milkshake and The Skyscraper 120x600 Gadget Show. Wide skyscrapers are Wide Skyscraper 160x600 only available on The Gadget Show.

Channel5.com & Gadget Show Masthead / Megabanner Formats: gif, jpg, 3 rd party, swf (with gif back-up)Max weight: 40kb

Channel5.com & Gadget Show Expandable Leaderboards Trafficked: through OAS Formats: 3 rd party Max weight: 40kb Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down

Channel5.com & Gadget Show Expandable MPU Trafficked: through OAS Formats: 3 rd party Max weight: 40kb Note: Expandable ads cover content

Channel5.com & Gadget Show Reskin Trafficked: through OAS Format: gif, jpg or png Max weight: 100kb Dimensions:1280x900 Top margin:110 pixels Left margin:170 pixels Right margin:170 pixels Additional notes Reskins should have a single background colour or fade to a block colour at the edges and bottom. Text must not appear in the centre of the top margin as this will be covered by the leaderboard. Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Creative amendments may be required. Click the PNG icon below to download a transparent page template of Channel5.com to ensure your creative fits the dimensions of the site.

Channel5.com & Gadget Show PageSkin™ PageSkin ™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show. This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins. Trafficked: through OAS Formats: gif, jpg, flash Dimensions: 1260x600 The majority of PageSkin ™ ads will be built by the PageSkin ™ Media Design team. A visual brief, fonts, logos and any images will need to be provided. Please contact the sales team for more information.

ClickTAG for Flash (swf) creatives How to assign a clickTAG for Flash v7-10 using ActionScript 2.0 A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking. The code below will allow the adserver to dynamically assign a destination URL to the ad: on (release) { getURL (_root.clickTAG, "_blank"); } 1.Edit the.fla file 2.If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF. 3.A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it. 4.Associate the on (release) event with that object. 5.Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event. 6.Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL actionscript function.

Contact us Sales: Display and Video on Demand Ad Operations: Creative and Trafficking all VoD and display creatives to Aimee GoldsmithLee MartinAisha SayidChristel De Haan Ad Operations ManagerTraffic and Analytics ExecutiveTraffic and Analytics Assistant T: T: T: T: E: Gareth Vaughn JonesEmily YoungPatrick Kelly Head of Digital SalesDigital Sales Manager T: T: T: E: