Public Library Association Conference, March 15, 2012

 Molly Raphael, ALA President  Dr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies  Patty Wong, County Librarian/Archivist, Yolo County (California) Library  Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina  Marci Merola, Director, ALA Office for Library Advocacy

Expectations for Today  Overview  Re-Discovering Our Community  Empowering Our Community Voices  Practical Applications  Wrap-Up

 Legislative ◦ Library administrators ◦ Trustees and Friends ◦ Grassroots  Frontline ◦ Librarians and library support staff  Community

Community Engagement  Who is your community and how do you identify it?  What does your community value and prioritize?  What services does the library provide to help the community attain its goals/priorities?  How can the library transform to meet these goals?  What messages would motivate your community To speak on behalf of libraries? To take action in advocacy? To encourage others to join the effort?

 Advocacy University  Frontline Advocacy  The Library Ecosystem  Our Authors, Our Advocates  Hot issues: Funding, e-book access, others?

Dr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies Patty Wong, County Librarian/Archivist, Yolo County Library

Aspirational Goals Transforming Libraries

 My Library and Its Community  Intersections  Community Values and Priorities  Taking Action

Intersection of Library & Community

What could the library add for further support? Community Priority The Library Supports this by…

Community GroupGap in Service or Communication What could the library do to fill the gaps? How can we do it?

Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina

It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY! Wayne County Public Library ° 1001 East Ash Street ° Goldsboro, NC It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY! Wayne County Public Library ° 1001 East Ash Street ° Goldsboro, NC Wayne County knows your library card is the Smartest Card. Make sure everyone in your family has one. County Manager, Lee Smith supports libraries. It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY! Wayne County Public Library ° 1001 East Ash Street ° Goldsboro, NC It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY! Wayne County Public Library ° 1001 East Ash Street ° Goldsboro, NC Wayne County knows your library card is the Smartest Card. Make sure everyone in your family has one. County Manager, Lee Smith supports libraries. Presented by Pam Jaskot, State Library of North Carolina,

Kevyn Adams, Carolina Hurricanes Beverly Perdue, Governor Andie MacDowell, Actress Branford Marsalis, Musician Cathy Smith Bowers, Poet Laureate

Expand your partnerships Communication Plan Target your audience Be flexible Define your goal Appreciate your spokesperson

Video Link:

Marci Merola, Director, ALA Office for Library Advocacy

 What can you do back home?  Who will I share these ideas with?  Name a community partner.

 Who are the players?  How can the community organize?  Getting their attention  Getting them to act  Moving forward

Thank You!