Value of the Mail: USPS and Industry Approaches to “Do Not Mail” Issues November 2008

8-Oct-15 MTAC presentation 2 “Do Not Mail” Legislation  State level  Federal level Underlying issues  Public opinion  Environmental impact  Consumer displeasure  Identity Theft

8-Oct-15 MTAC presentation 3 Why do some people think a DNM registry is a good idea?  Environmental harm  Identity theft  “Do Not Call” is a model  Quantity/frequency

8-Oct-15 MTAC presentation 4 How are we responding?  Getting the story out  Educating with facts  Emphasizing the VALUE of the mail

8-Oct-15 MTAC presentation 5 USPS Action  Collect and develop solid data on mail’s environmental impact  Educate state and federal legislators

8-Oct-15 MTAC presentation 6 USPS Action  Promote the Value of the Mail: Economic & social value True environmental impact USPS commitment to sustainability  Promote customer preference options without interfering in business-customer relationships

8-Oct-15 MTAC presentation 7 Progress Collect and develop solid data on mail’s environmental impact

8-Oct-15 MTAC presentation 8  Life Cycle Inventory study: established USPS baseline for environmental impact of entire mailing process  Industry-sponsored compendium of all publicly-available research on mail and the environment  GHG study: available in early 2009

8-Oct-15 MTAC presentation 9 Progress Educate State and Federal legislators on potential impact of “DNM” registry

8-Oct-15 MTAC presentation 10  Economic impact USPS 2 nd largest employer Mail is 1/3 rd of GDP Specific DM & USPS data for each state  Environmental impact USPS environmental leader LCI & GHG study findings Mail small percentage of landfill New and ongoing programs

8-Oct-15 MTAC presentation 11  Consumer interests Enhanced mail preference services & other industry efforts Reduction of UAA mail Critical differences between “Do Not Call” & “Do Not Mail”  Identity theft/security FTC study: 2% of ID theft involves mail Inspection Service & federal laws provide protection

8-Oct-15 MTAC presentation 12 Progress Promoting the Value of the Mail

8-Oct-15 MTAC presentation 13  Discussions with mailing industry & others: “Value of the Mail”  Positive media coverage  New industry efforts re: DNM issues  Updated educational kits

8-Oct-15 MTAC presentation 14 And even more positive news…  EnvironMAIList  Life Cycle Inventory  Address Management  “Greening the Mail” Task Force  National Lobby Recycling Program  Energy Day activities 

8-Oct-15 MTAC presentation 15 Progress Promote customer preference options without interfering in B- to-C relationships

8-Oct-15 MTAC presentation 16 Trends we’ve noticed:  Increase in “green” and customer preference messaging on mail pieces  Reduction of UAA mail  More than just “opt-outs”

8-Oct-15 MTAC presentation 17 Where do we go from here? Forward, together, to promote the value of the mail