Lydia E. Payne-Johnson Peter A. Rabinowitz PricewaterhouseCoopers, LLP Harvard University August 20, 2008 New Identity Theft Red Flags Rule: What is New and How Leading Companies are Integrating Into Existing Processes The Privacy Symposium

Agenda  Introduction: The New Identity Theft Red Flags Rule  Who Will Need to Comply  Compliance Benefits/Non-Compliance Risks  Key Terms  Building a Red Flags Rule Program  Getting Started  Our Point of View: Steps Towards Compliance  Key Takeaways  Questions?

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 3 Introduction: The New Identity Theft Red Flags Rule Identity Theft Red Flags and Address Discrepancies Under the Fair and Accurate Credit Transactions Act of 2003

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 4 Introduction: The New Identity Theft Red Flags Rule Issued by the FTC and banking industry regulators to help detect, prevent and mitigate identity theft by protecting corresponding customer, institution and creditor risks Covered companies are required to: – Conduct a targeted risk assessment based on specified criteria; – Identify “covered accounts” and activities that potentially may be at risk for identity theft; –Develop and implement a written Identity Theft Prevention Program; –Implement ongoing processes for monitoring covered accounts; and –Ensure “safety and soundness” of the organization from ID theft November 1, 2008 compliance date

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 5 Who Will Need to Comply “Creditors,” whether financial or non-financial, which include: –Banks –Credit/Debit Card Issuers –Mortgage Lenders –Utility Companies –Telecommunications Companies

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 6 Key Benefits of Compliance Strengthens overall due diligence efforts Instills customer loyalty; confidence; and trust Boosts employee morale Helps to “connect-the-dots” in your ongoing fraud detection and privacy compliance efforts Helps keep your organization off consumer-focused regulators’ radar

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 7 Potential Risks of Non-compliance Reputation/brand damage Loss of revenue Loss of employee morale (employees may be customers/users, too) Civil liability arising out of identity-theft related damages to customers Significant regulatory fines and/or sanctions.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 8 Key Terms – “Creditor” “Creditor” is based on the definition under 15 U.S.C. §1691a as being any person who: –Regularly extends, renews, or continues credit; –Regularly arranges for the extension, renewal or continuation of credit; or –Any assignee of an original creditor who participates in the decision to extend, renew, or continue credit.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 9 Key Terms – “Covered Accounts” & “Transaction Processes” “Covered accounts” –Consumer-related transactional accounts offered by banks, credit and debit card issuers, and other creditors (such as mortgage lenders, telecommunications companies and utilities) –Accounts that potentially have a "reasonably foreseeable risk of identity theft" such as: >deposit accounts and extensions of credit, (i.e. purchase of property or services involving a deferred payment); >accounts used primarily for personal, family or household purposes; and >other accounts. i.e., small business and sole proprietorships “Transaction processes” associated with account opening, accessing and closing, and/or other related experiences with identity theft.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 10 Key Terms – “Identifying Information” “Identifying Information” is a any name/number used alone or with any other information to identify a specific person, including: >Name, DOB, SSN, Driver’s License/State ID, Alien Registration #, Passport, Employee or Tax ID#; >Unique biometric data (fingerprint, voice print, retina, iris image); >Unique electronic ID #, address, routing code; or >Telecommunication identifying information or access device.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 11 Additional Requirements – Monitoring Address Changes Companies must also monitor customers’ address changes and/or discrepancies associated with the change: –Verifying the validity of change of address requests; –Authenticating your customer’s identity; and –Ensuring accuracy of consumers’ addresses when providing to a credit reporting agency (CRA) during the period of continuous customer relationship.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 12 Building a Red Flags Rule Program Four primary components that require implementing processes to: –Identify Relevant Red Flags for Covered Accounts –Detect Red Flags –Prevent and Mitigate Identity Theft –Periodically Update the Program

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 13 Building a Red Flags Rule Program 1. Identify Relevant Red Flags for Covered Accounts Requires conducting an assessment to determine applicable risk factors, sources and categories of red flags to identify: –Covered accounts; –Associated account opening processes; –Account access mechanisms (i.e., in person, call center, website); and –Historical incidents/patterns of ID theft.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 14 Building a Red Flags Rule Program 2. Identify Relevant Red Flags for Covered Accounts 5 Red Flag Segments define 26 Key Indicators >Alerts, notifications or other warnings from CRAs, Service Providers, Fraud detection services; »i.e. fraud/active duty alert; credit freeze notice, inconsistencies in account activity >Presentation of suspicious documents (altered/forged); >Presentation of suspicious identifying information (inconsistent with your records); >Unusual/suspicious activity related to a covered account following change of address request (uptick in activity and users); and >Notice regarding possible ID theft related to covered accounts from customer, law enforcement, ID theft victim or any other person.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 15 Building a Red Flags Rule Program 2. Detect Red Flags Requires monitoring of new and existing covered accounts by: >Strengthening how the identity of customers are verified; >Authenticating customers; >Monitoring transactions; and >Verifying the validity of address changes, especially for existing covered accounts.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 16 Building a Red Flags Rule Program 3. Prevent and Mitigate Potential Identity Theft Implementing appropriate responses to heightened risks of identity theft: >Account monitoring; >Contacting the customer; >Changing any password, security codes or other security devices that permit access to a covered account; >Assigning a new account number to a covered account; >Not opening a new covered account; >Ceasing attempts to collect on a covered account or selling to a debt collector; >Notifying law enforcement; or >No action due to the particular circumstances.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 17 Building a Red Flags Rule Program 4. Updating Your Red Flags Rule Program Making relevant periodic changes to mitigate risks to customers or to the “safety and soundness” of the organization based on: >Experiences with identity theft; >Changes in identity theft methods; >Changes in identity theft prevention methods; >Changes in the types of accounts offered and/or information collected; and >Organizational changes due to mergers, acquisitions, alliances, joint ventures and service provider arrangements.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 18 Getting Started: Leverage Existing Processes Existing risk assessment and compliance programs that may be leveraged may include: –Fraud Prevention –Information Security –Privacy –Enterprise Risk Management Proactive approach to compliance

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 19 Our Point of View: Steps Towards Compliance Five key phases: Conduct a high level review of key existing risk assessment and compliance programs Identify covered accounts, select a high risk / high priority account class for a pilot Red Flags Rule risk assessment, and execute a pilot/test program Based on the pilot's results, build a prototype Red Flags Rule risk assessment process that leverages and integrates existing processes Roll-out the Red Flags assessment to other covered accounts on a risk-rated basis Develop and implement an overarching, sustainable Red Flags Rule Identity Theft Prevention Program and governance process.

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 20 Key Takeaways: The Identity Theft Red Flags Rule Applies to any covered institution or creditor that collects and uses consumers' confidential personal information, interacts with a credit reporting bureau, and/or maintains transactional accounts for individuals and businesses Includes both retail and business accounts May involve significant operational and systems adjustments Requires conducting an initial risk assessment Requires identification and implementation of appropriate identity theft red flags Requires implementing and sustaining an Identity Theft Prevention Program including on-going monitoring of and adjustments to red flags and program Mandatory compliance by November 1, 2008

Questions?

New Identity Theft Red Flags Rule: What Is New and How Leading Companies are Integrating into Existing Processes PricewaterhouseCoopers 22 Presenters Lydia E. Payne-Johnson Privacy, Governance, Risk and Compliance Advisory Services T: Peter A. Rabinowitz Privacy, Governance, Risk and Compliance Advisory Services T:

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