Ideas Worth Sharing – Webinar May 15, 2013

Introduction  Welcome members of The Alliance Director Network and special friends  David Kaplan, Executive Director and part time Webinar Facilitator  Ideas Worth Sharing – Webinar –Innovative solutions that address universal challenges and can be implemented at your district. 2

IWS: Subject Matter  Actions inspired by the new regulations –Drop in participation –Lack of stakeholder awareness –Promoting the consumption of new fruits and vegetables  Deploy the marketing mix –Parent Communication –Social Media –Big Event 3

Agenda  Use of social and electronic media to conduct student and parent research –Cathy Giza, Wes Delbridge – Chandler Unified (AZ)  Throw a “Gala” – Creating partnerships with respected community leaders to advocate for the quality of Child Nutrition –Beverly Girard, Sarasota Public Schools (FL)  Promote and serve new fruit and vegetable items –Dani Sheffield, Aldine ISD (TX) 4

Format  Presentation – Issue/Solution –5-10 minutes  Questions –5-10 minutes  Wrap up, closing statements –David Kaplan, 5 minutes 5

“Ground Rules”  Questions can be submitted to the facilitator by Alliance Directors using the chat box. –Format: Name, question.  Presenters will accept questions after their presentation has ended.  Facilitator will select and present the questions to the presenter 6

Beverly Girard Sarasota County Public Schools

Issue  Always seeking to elevate the status of Sarasota County Schools Child Nutrition program: image, quality, nutrition integrity, community involvement  A positive note to underscore the best practices that existed prior to the implementation of the new meal pattern  Greater involvement with our culinary partners in the community. 8

Solution  Create partnerships with respected community leaders to advocate for the quality of Child Nutrition –Local, high profile, respected chefs –Enhanced understanding of our program, financial constraints, and challenges  Activate the partnerships by conducting an event to drive awareness  “Chefs Move to Schools/Kids & Chefs Gala” 9

“Chefs Move to Schools”  Chefs and students partnered to develop new high quality, student accepted recipes  Chefs and students could use any ingredients stocked by school kitchens  Recipes had to be prepared in school kitchens to meet standards for nutrition, food costs, equipment, and student acceptance  Taste tests were conducted in cafeterias  Products were served at Kids and Chefs Gala. 10

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Tips to Replicate at Your District  Begin with a plan…and partners…in mind  Assign a “champion” to the project  Develop a calendar, and work backward  Determine what goals and outcomes you are working toward  Record any challenges and successes to plan for the future  Media coverage and involvement  Plan for the next event! 13

Dani Sheffield Aldine Independent School District

Issue  To implement methods to promote and serve Fruits and Vegetables that students find appealing.  To implement and manage the new Nutrition Standards.

Solution  Cutting all fresh fruit.  Serving a fruit dip with fresh fruit.  Combining fresh and chilled fruit  Adding gelatin granules to applesauce for color.  Processing frozen blueberries into applesauce cups.  Posting signage that promotes fruit and encourages consumption.

Solution  Continue to menu pre-packaged salads.  Offering sweet potatoes on baked potato bar menu.  Purchasing pre-cut items such as Jicama, sweet potato, butternut squash  Offering a salad bar at all high schools

Solution  Working closely with produce vendor to take advantage of seasonal fruits and vegetables.  Placing fruit/vegetable reminder signage at the beginning and end of serving lines.  Fruit and Vegetable Design Contest Promotion  Utilizing Video Training for Food Production and Serving Line Display

Cathy Giza, Wes Delbridge

Issue  Participation at Chandler Unified decreased after implementation of the new regulations  A cause for concern after years of steady growth 26

Solution  Use social media and other authentic research techniques to better understand the needs and attitudes with students and parents regarding the new environment –Social Media: Facebook/Twitter –Customer Surveys –Website 27

Facebook/Twitter 28

Solution  Identify the right person to manage the project –Understand technology –Do the research –Manage the resources  Make it an official part of their job responsibilities 29

Customer Surveys  Successful survey has at least 500 responses We received over 1,000 parent responses in one month! Sample Questions What are we doing well? What can be improved? How do you want to receive information? Customer Service? Net Promoter Score (NPS) 30

Customer Survey Results TOP 3 ISSUES #1 – Nutrition/Health #2 – How food is served/Quality of food #3 – Lack of Variety 31

32 Net Promoter Score (NPS) 1 1 On a scale of 1-10, how likely are you to recommend CUSD Nutrition to someone else? PROMOTERS FENCE SITTERS DETRACTORS 30%55%!!! 15% How do we compare? Apple Inc. - NPS: 70% Insurance Companies - NPS: -5% Airlines - NPS: -12% CUSD Nutrition - NPS: -46% Comparable District - NPS: -57%

Tips to Replicate at Your District  Resources –Experts in department/district –Experts in the business  Research  Survey Monkey –Promote on menu and website  Communicate to Staff 33