Auto IQ The CarBack Device Business Plan Intelligent Design Consulting.

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Presentation transcript:

Auto IQ The CarBack Device Business Plan Intelligent Design Consulting

Drivers Ross Brawn: Lead Engineer, 18.3% – BSC Electrical Engineering, MBA Candidate Martin Whitmarsh: Engineer, 18.3% – BSC Electrical Engineering, Internship with Apple Ryan Giggs: Engineer, 18.3% – BSC Electrical Engineering, Sole Proprietor Driver Wanted: 45% Intelligent Design Consulting

You Have Text... Your vehicle is texting... – “Jenny, this is your car, I think I’m being stolen. Should I stop?” Intelligent Design Consulting

How it works? Intelligent Design Consulting

The Market Every 3.5 minutes a car is stolen Within 6 – 8 hours your vehicle has been stripped and shipped It costs the Canadian economy $1.2 billion per year Each year 370,000 car alarms installed Intelligent Design Consulting

The Typical customer Intelligent Design Consulting Professional Tech-savvy Cares about their car

Strategy Primary Strategy: national retail partnerships We anticipate new competitors within a few years – There is a product sunset in 5 years Other strategy : sell to an auto manufacturer/an auto accessory manufacturer Intelligent Design Consulting

This is a Great Product! Here’s how we are going to make money... Intelligent Design Consulting

Revenue model Low cost and a differentiated product Internal Return of 57% Equity injection of $240,000 Equity Return of 38% With a price of $150 and cost of $40 - $60 CarBack is Profitable! Intelligent Design Consulting

Competitors Technological Competitors – Boomerang: US $799 – OnStar: minimum Cdn $25 per month plus purchase price CarBack is Different! Intelligent Design Consulting

Competitors Price Competitors – A comparable but different product is the car start/car alarm CarBack is within this price range! Intelligent Design Consulting

Distinctions Cost Competitiveness Superior Technology Owner empowerment – Cell phone alerts – Shut down your vehicle from your cell – Locate the vehicle Intelligent Design Consulting

Conclusion A steal of a deal! A superior product A differentiated product A cost competitive product A product that empowers the driver Intelligent Design Consulting

Thank-You! Are you a Driver? Intelligent Design Consulting

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