Peacemaking Brand Architecture Chris Macrae

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com My PROBONO networking project for next 5 years  I think we are finally getting to understand that KM is not about XML or data transfer, but about people and their (trusted) relations... and this has very important repercussions with respect to how we call for research...  Command and control & self-organising  Value multiplication audit of intangible flows & value add of tangibles  Whole system of systems versus parts  Closing Competition versus open partnering  Society health and economics  Local and global  Virtual and real learning  Learning and doing

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Thoughts  Practice of Peace:  Conflict, Change and Not needing to be in control- these are the greatest innovation tipping points wherever people prize openness and diversity. They lead systems of systems to value destruction or value multiplication. So why does the practice of management fear them all and spread compound fear everywhere. Because current management only knows the maths of add: separability not connectivity, parts not whole systems, machine investments not people, past planning not future adaptability. Value multiplication can only begin when you audit emerging conflicts in every cycle. Conflicts are where the outside changes or the inside of a human system ruptures unless you all see and resolve.  Open Space  Whether in the workplace or the world, Open Space expands the field of possibilities for peace.  Thinking through a collapsing world  We live in a changed world. The old institutions have failed or are failing. We need to rebuild. Develop new initiatives, new projects, new collaborations. We want new pathways to reconciliation. Thinking through a collapsing world:’ pathways to reconciliation’, will be held to provide a vehicle for the exploration and development of political strategies for reconciliation.

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Case study collapsingworld.org Nobel laureates and networks of Charities University of the stars Responsible Heroes Big People Networks Youth Women HIV practiceofpeace.com Alumni of open spaces Big 50 Human Issues The Practice of Peace

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Each multiplier compounds spinning down to zero or up and up Knowledge worker (human capital) K worker’s personal network (social and community capital) Organisation (company’s intellectual capital) Network of organisations (industry, network capital) Policy, regulation, etc (environmental capital) Value supply Employee segments Customer segments Investor segments Partner segments Local and global society Value demands Trust flows (win-wins or win loses?) RationalEmotionalPoliticalSpiritual Trust K1 K2 K3 K4 K5 V1 V2 V3 V4 V5 Open source property transparency communities What you measure isn’t just what you get but what you compound over time and across systems. This has extraordinary policy impacts connecting human, social and intellectual capital across regions.

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Part of Open Catalogue of Human System Value Multiplying Methods K1K2K3K4K5V1V2V3V4V5 XXXXXxXX Open Space xxXXXXXXXX Conflict Resolution & trust-Flow Auditing XXxXxXXX Valuing Human capitals (time, focused presence) & emotional literacies supported by human system) XXX The new bottom lines: 7 most underestimated consumer value multipliers xXxX Humanitarian networks mapping back of whose corporate leadership responsibility by issue XxxxX KnowledgeM for Teams or other workgroups XXXX Fearometer XXxX Social Network Analysis; 6 key interpersonal networks to map in any big organisation xxxxxXXXXX 10 Billion Dollar Auditing of Main Human Purpose This leads to open cataloguing searches of great facilitation methods anchored around each of the 10 value multipliers: research process connectivity needs meta- disciplinary goodwill. Deep Coordination Methods Top 3 Methods

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Neumann/MAHEO/Medinge/BrandPoint… SPACENETS  Where the world’s first 500 supersonic organisations benchmark and people enjoy hi-trust innovation V V V V V V V V V V 500 organisations benchmarking how to ensure unique purpose isn’t eroded. Policy spaces, eg collapsingworld’s practice of peace or wherever intangible value system – designers knowledgeboard or Ukraine – Russia – China Open Space Entrepreneur Collaboration Network. Map Alumni hubs of barriers to system integration: spiral dynamics, Open space, intangible capitals, conflict resolution methods.

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Transparency/Intangibles Auditing of Trust-Flow: 5 territories, 4 PROTECTION compass (I) CONFLICT PROTECTION Org DISEASE PROTECTION CONTEXT EROSION PROTECTION NUMERICAL APARTHEID PROTECTION Would I get same transparent answers to deep questions of active purpose asked to organisation’s top 20 people? to any 20 of its people? Mapping How Stakeholders Value Us: Trust-makers & breakers Win-Win Conflict Detection Connect Internal Knowledge Productivities System Networking Openly with External Living Systems SWOT Contextual Culture Leadership: Systemic Relationship Depth, Breadth & Foresight - Purpose, Pattern rules & Passion to Learn/ Change

Peacemaking brand architecture an unusual case study Chris Macrae/ValueTrue.com Transparency/Intangibles Auditing of Trust-Flow: 5 territories, 4 PROTECTION compass (II) Diseases CEO-no bad news up hierarchy Emperor & Bus-Case Dependency Silo distrusts Lost culture diseases Outsourcing (on short-term projections) Andersen couldn’t count; NASA lost safety; Baring’s no trust gentleman’s word; NY Power grids cant network Auditing of Trust-Flow & Value Multiplication Org DISEASE PROTECTION NUMERICAL APARTHEID PROTECTION CONFLICT PROTECTION CONTEXT EROSION PROTECTION