Topics in Technology and Marketing In The Beginning

What is the Internet ● A network of networks ● Millions of private, public, academic, business, and government networks ● Linked by a broad array of electronic and optical networking technologies ● Begun by DARPA (Defense Advanced Research Projects Agency) during the 1960s ● US Military's Cold War Era concerns about communications networks survivability ● Limited to bulletin boards sharing academic data ● Commercial use discouraged!

My Background

The Digital Revolution Begins ● January 22, 1984… ● … Superbowl XVIII… ● … Apple introduces the Macintosh… ● … “1984” ad airs…

Nothing is ever the same again ● Children born after 01/22/84 are “digital natives” ● Came of age in a digital world ● The rest are “digital immigrants” ● Came of age prior to the Millennium ● Have lived with analog technology to a greater or lesser extent ● Immigrants are rarely as fluent as natives – Digital Natives, Digital Immigrants - Part1.pdf

Surfing the prehistoric-Internet ● Before browsers: the Internet was limited to the tech savvy – “geeks” ● The first browser: WorldWideWeb (1991) ● Text only ● Did not support page graphics!

Surfing the prehistoric-Internet ● First widely available browser: Mosaic 1.0 (1993) ● First browser to support page graphics – Mosaic 2.0 (1994)

Netscape: The Web Is For Everyone ● Netscape defined the modern browser ● Based on Mosaic, written by Mosaic developers ● Netscape 1.0 (1994) ● Major innovation: text and graphics appear on the screen as the web page downloads ● Earlier web browsers would not display a page until all graphics on it had been loaded

The First Browser War ● With 90%+ of browser market at its peak, Netscape eventually lost to Internet Explorer ● Netscape still lives on under its original name: Mozilla ● Firefox is a direct descendent of Netscape

Open Standard Victorious ● Microsoft wins battle, loses war ● The Internet remains an “open” environment ● Enormous implications for: ● Growth of Internet ● Today's internet/social media platforms

The Evil Empire Defeated ● Defeat of Microsoft's proprietary standards enabled: ● Any network to communicate with any other network ● Any computer to communicate with any other computer ● Any software platform to communicate with any other software platform ● Anyone to communicate with anyone else

Alphabet Soup – TCP/IP ● The basic language of the Internet ● TCP (Transmission Control Protocol) - “packages” the data ● IP (Internet Protocol) – addresses and delivers the “packages” ● Created by DARPA

Alphabet Soup – FTP ● FTP (File Transfer Protocol) – enables transfer of files between 2 computers connected to the Internet ● Created by DARPA

Alphabet Soup – POP/SMTP ● POP/SMTP ● POP (Post Office Protocol) – enables receipt of s ● SMTP (Simple Mail Transfer Protocol) – enables sending of s ● Created by DARPA

Alphabet Soup – HTML ● HTML (Hypertext Markup Language) – instructs browser how to format and display web page ● Created by Tim Berners-Lee

Alphabet Soup – HTTP ● HTTP (Hypertext Transfer Protocol) – enables transfer of web pages between server and browser ● Created by Tim Berners-Lee

Alphabet Soup – SSL ● SSL (Secure Socket Layer) – encodes data transmitted across Internet ● Created by Netscape

Alphabet Soup – Javascript ● Javascript – enables dynamic changes to web page content ● Created by Netscape

Alphabet Soup – CSS ● CSS (Cascading Style Sheets) – separates formatting from HTML page structure, enabling: ● Cleaner, faster-loading page code ● Quick and easy formatting changes to entire website ● Created by W3C (World Wide Web Consortium)

To Learn More, Go To School ● W3 Schools ● Tutorials ● Examples ● References ● Certifications ● Free!

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