2010 Marketing Committee Report Chuck Ludmer Chairman

Introduction  Nexia Strategic Plan – Marketing Objectives  2010 Activity: Mobile Application Marketing Collateral P.R. Website

Marketing Committee  Chuck Ludmer (Chairman)J.H. Cohn  Xavier EcheverriaLaudis Consultor  Ann MonksSmith &Williamson  Ian StoneNexia Court & Co  Henry TanNexia TS  Larry ZeifmanZeifmans  Donal WatkinNexia International  Steve Smith (PR Advisor)Thirdperson

Nexia Strategic Plan Launching in November 2010 Commitment to providing a marketing- led approach to supporting the international focus of Members

Strategic Objective 1 “ Encourage Members to develop an international focus to their practice and provide them with appropriate resources to apply a consistent Nexia approach to cross border engagements”

Delivery Develop a global marketing plan Guidance to Members on enhancing international dimension of their practice Ensure consistent approach by Members to branding Nexia Develop a portfolio of Nexia marketing resources, templates and guidelines for members

Delivery Maintain a global PR approach Provide marketing collateral that emphasises Nexia’s competitive positioning Monitor Nexia business flows to identify and exploit business development & collaboration opportunities Optimise the website and use online media to improve internal/external communication

2010 Activity Report Mobile application – Nexia Directory Marketing Collateral P.R. Website

Mobile Application – Nexia Directory

Mobile Application Launch of mobile application in December 2010 Application available on Blackberry, Android and iPhone devices Provides latest member contact data

Mobile Application Users able to perform search by: Contact Firm Country Functional expertise

Mobile Application Contact identified: Initiate /phone call Import contact details into address book contact details to third party Display location using Google map format

Marketing Collateral: Corporate Brochure Communicates Nexia’s competitve position: Global reach Seamless advice Proven track record Cost effective services Consistent quality and service

Corporate International supplement Supplement circulated to readership of over 70,000 in April Included Nexia features + profiles of over 70 member firms Readership includes large/mid-market businesses, venture capitalists & banks

2009 Annual Review Provided insight into financial performance Illustrated member collaboration Highlighted training/knowledge sharing initiatives

Thought Leadership publication Communicate Nexia’s global reach and expertise Targeting international clients E-shot format Launch January 2011

P.R: Special Reports “What next for Global Capital Markets” “Listing in London” Circulated to Members and press contacts Used to generate article placement

P.R: Article Placement Re-working and placement of Member content, such as: Technical content of “Tax Link” Tax “World Cup” article collaboration between UK, France, Italy, Spain & Portugal

P.R: Press Releases IFRS for SMEs – European survey Gateway to International Trade conference Introduction of new U.S. Member GTM Group

Editorial Board Being established to identify potential PR opportunities throughout the network Utilise key marketing contacts in each region Consider and evaluate future opportunities in more systematic manner

Website Redevelopment of Nexia website Provide more dynamic and user-friendly public area Extend Member’s Area functionality Launch: April 2011

Website branding – Member Compliance Continue to monitor compliance with website branding best practice:  Use of Nexia logo  Reference to Nexia  Link to Nexia site  English language section

Summary Continuing commitment to: Enhancing the Nexia brand Developing resources to support the international business focus of Members Improving communication within the network: Member to Member and Nexia to Member

Thank you! Chuck Ludmer Chief Marketing Officer - International Contact Partner J.H. Cohn LLP