The leading international forum for microsystems research Building Brand Identity and Global Recognition for the CPMT Society Marketing Communications Program Update Board of Governors Presentation 10 November 2001 ~ Dallas, TX USA by Potomac Communications Group

This is What We Said We’d Deliver Media Attention  training  interviews and expert commentaries  story placements  press kit materials  Press Room on web site  press releases and advisories TC, Conference, Pub Promotion  member profiles  media (non-technical) summaries  newsletter/web site contributions  exhibit and marketing collaterals Volunteer Support/Community Networking  new materials (print, online) for chapter development, member participation, volunteer recruitment  chapter assistance and support  speeches and exec presentations  updates and “teasers”  international conference support  audience-specific outreach to non- member participants and member prospects  “internal” marketing within IEEE, sister societies and others Brand Identity and Program Infrastructure

Establishing Our Value Proposition...  Leading international forum for microsystems research  Center-without-borders of intellectual excellence  Pioneers in miniaturization  Inventing the next technology wave while improving today’s  Venue of choice for publishing new discoveries and discussing innovative solutions  Continuous learning … global university for electronics packaging and manufacture  Information and networking to cultivate new generations of experts  Parent organization, IEEE, is the largest technical professional society in the world Expertise … Innovation … Global Reach

… Supported with These Deliverables Materials  OutLook - inaugural 3Q issue  Fact sheets - Awards Program, Manuscript Central, Technical Committees, Global Community  Brand identity style guide and standardized description  Templates for “do it yourself” presentations, announcements  Master calendar of conferences, workshops Media  Media “summit”  “Ambassadors” training  Training handbook  Press list - key contacts  Message strategy and storylines  Press kit - backgrounders, bios  Editorial calendar  Initial round of trade press calls and introductions

… and More Deliverables by the End of the Year Materials  BOG “tool kit”  OutLook - 4Q - “globalization”  Fact sheets - Distinguished Lecturers Program, Benefits of Membership, Continuing Education  Chapter Handbook supplement - promotional “how to” info Media  Press release - BOG election results  Press kit mailing to key reporters  EP&P Association Voices article, plus one other bylined feature  Events and calendar placements in key trade publications  Interview opportunities for media “ambassadors” with EE Times, Advanced Packaging, EP&P, R&D  Leadership feature for Association Management magazine

Your Help Is Invaluable … and Indispensable !  Heads up - automatically copy us on your s (workshop plans, Transactions special sections, calls for papers, TC issues, BOG actions)  Gee whiz - share interesting “factoids” about the industry, the market, key developments, downstream impacts, etc. (with authoritative sources)  Media mindset - add us to your mailing lists for advance conference programs, pre- pub proceedings, PPT presentations, other potential media “grabbers”  Visuals - raid your organization’s photo collection for “annual report quality” photos of the technology, illustrating CPMT Society’s fields of interest (with attribution!)  Think “leverage” - make the most use of our new materials, templates, etc. in your professional travels and contacts  Quid pro quo - tell us what you need to help you do your CPMT job better (but please clear it with Connie first!)

Our Plans in 2002 (1st Quarter) Conference Promotion & Support  High Performance Systems - Research Triangle Park - 2Q  ECTC - San Diego - May  later Accelerated Stress Testing - Montreal - Sept  later EMAP - Singapore - Nov Materials  OutLook - 1Q  Exhibit and collaterals - strategic placements  Identity brochure Media  Media tour - research facilities  Issue briefs - security, “green” trends, nanotech, biomedical advances, etc  Press releases - monthly on topics TBD  Press Room web site launch and media promotion  6 feature article or interview placements Web Site  Home page enhancements  On-line versions of print materials  promotion to media and members

We Are Honored to be Working with You ! Connie Swager, our fearless leader Our attentive marketing committee Phil Garrou Jim Morris Dave Palmer Ralph Russell Jan Vardaman Paul Wesling Marsha Tickman, our go-to resource Our valued advisors Ron Gedney John Segelken Rao Tummala CP Wong Ralph Wyndrum … plus our media “ambassadors,” newsletter contributors, expert resources, and other new friends Potomac Communications Group2025 M Street NW, Suite 350, Washington, DC Ellen LepperKristine MartinBob Conrad (media)