Wildfire, a division of Google | wildfireapp.com | | and Proprietary 1 The Top 3

Wildfire, a division of Google | wildfireapp.com | | and Proprietary 2 1. Break down marketing silos 2. Focus on business value 1. Keep up with rapid advancement Agenda

Wildfire, a division of Google | wildfireapp.com | | and Proprietary 3 #1 A Unified Marketing Solution Break Down Marketing Silos Digital marketing is fragmented  79% of marketers still run social marketing in silos*  85% of marketers say they need an integrated marketing solution* Find everything you need in one place to move prospects through the demand funnel 65% of all digital ads are served by Google 45% of Fortune 500 websites use Google analytics 30 of the world’s top 50 brands manage their social content with Wildfire “You [Google] have it all. You have an eye on the consumer from the beginnings of the process – the initial consideration set – all the way through the loyalty loop.” –Dierdre Findlay, Head of Consumer Marketing, eBay *IBM Marketers Survey, 2012, IBM

Wildfire, a division of Google | wildfireapp.com | | and Proprietary 4 #2 Real Business Value Focus on What Matters Choose a partner with experience to help you drive real results “Our Wildfire strategist was instrumental in helping us integrate social media into our broader marketing strategy. This had a real impact on our bottom line…” –Wildfire Customer Driving & measuring business value is challenging  63% of marketers say increasing measurable social ROI is a top objective*  51% of marketers don’t use social media data to inform decision about marketing offers and messages** World Class Strategy & Support 96,000 consulting hours 350,000 campaigns launched Millions of dollars optimized each quarter 12,000+ full-service campaigns  70% decrease in turn around time of campaign deployment Increase Revenue & Market Share Increase Effectiveness  Grow Advocacy  Decrease Development Costs  Build Customer Intimacy & Insight  Increase Awareness  2.5x faster fan growth than average brand  30% more engagement than average brand  264% more earned media impressions than average brand  60% cost reduction on custom application deployment  10% increase is time efficiency of community management *Report Name, 2012, Marketing Sherpa **IBM Marketers Survey, 2012, IBM

Wildfire, a division of Google | wildfireapp.com | | and Proprietary 5 #3 Agile Development Keep Up with Rapid Advancement Keep up with changing technology and consumer behavior Social media is changing at an unprecedented pace  Instagram grew 17,139% and Pinterest grew 5,124% in a single year*  Facebook and G+ release product updates every two weeks “With the speed social campaigns are moving, you need partners you can depend on to deliver cutting edge technology and innovation. Wildfire exceeds all this, along with offering support from a first class group of social visionaries.” –CEO, Convertiv WF launches timeline compatible templates the same day Facebook launches timeline Pinterest template published Facebook launches targeted posting WF supports targeted posting 3 weeks later 8/15 Instagram template published G+ launches new ways of sharing posts WF supports new feature 2/13 YouTube launches Hitchhiker WF supports Hitchhiker same day and updates all published campaigns First to launch sponsored stories plugins. First to launch responsive design. First to integrate Facebook Insights. First to launch applications on the native FB mobile app. *’Instagram and Pinterest the new global stars of social’, 2012, Experian