Preparing for and Recovering from Disaster-- It ’ s Your Business Jeff Eichenfield

District Disaster Preparedness and Recovery Plan Elements Access and Entry Access and Entry Building Damage and Repair Building Damage and Repair Economic Recovery Economic Recovery District Management District Management Retrofitting Retrofitting Vision Planning Vision Planning

Access and Entry Procedures

Entry Procedures Entry request form Entry request form Waiver of liability Waiver of liability Time, activity and # of people limits Time, activity and # of people limits Require appropriate clothing and equipment-helmets, etc. Require appropriate clothing and equipment-helmets, etc. Penalities for violation Penalities for violation

Building Damage and Repair

Damage Assessment/Tagging RED YELLOW GREEN What do they mean? Who is determining?

Demolition Controls

Repair Standards and Procedures

Economic Recovery

Understand the Community, Understand the Response Economic conditions Economic conditions Management styles Management styles Plans and preventions Plans and preventions Community personality Community personality

Relocation Assistance Tents and trailers

Promotions and PR New hours New hours Relocation locations Relocation locations Stress safety & progress Stress safety & progress Shop local campaign Shop local campaign Coordinated signage Coordinated signage Tent cities Tent cities New anchors like pop- ups and markets New anchors like pop- ups and markets Events Events

40,000 square feet 37 businesses, 7 restaurants Got national TV coverage Tents were up for two years Santa Cruz Phoenix Pavilion

Napa: The River ’ s Down, the Party ’ s On! Post-flood promotion Post-flood promotion Press releases Press releases Radio spots Radio spots Print ads Print ads

Financial Assistance FEMA—public buildings FEMA—public buildings SBA loans SBA loans Flood insurance Flood insurance IRS carry backs IRS carry backs Property tax relief Property tax relief Private insurance Private insurance Historic Preservation grants Historic Preservation grants Housing agencies/HUD Housing agencies/HUD Local TIF/redevelopment Local TIF/redevelopment Local bonds Local bonds Local banks Local banks Local foundations Local foundations Local fundraising Local fundraising Grants & loan czar Grants & loan czar BIDs BIDs

Paso Robles Main Street Relief Fund $150,000 $150,000 Private donations Private donations Golf tournament Golf tournament Community foundation advised Community foundation advised Emergency relief Emergency relief Funds to reopen business and for long- term rebuilding Funds to reopen business and for long- term rebuilding

Business District Management

Staffing

Rumor Squashing

Organizational Recovery Maintain a visible presence Maintain a visible presence Daily communication Daily communication Rumor squashing Rumor squashing Facilitate/find technical assistance Facilitate/find technical assistance Facilitate/find financial assistance Facilitate/find financial assistance Property owner involvement Property owner involvement Promotional activities Promotional activities Relocation announcements Relocation announcements Mental health services/to avoid burnout Mental health services/to avoid burnout Fundraising Fundraising Anticipate long term BID assessment losses Anticipate long term BID assessment losses

Retrofitting Buildings and Infrastructure

Floodproofing

Infrastructure & Utilities

Vision Planning

Desired Land Uses

Your Disaster Plan Strong management entity Strong management entity Information czar Information czar Disaster committee Disaster committee Business and property inventory Business and property inventory Relocation plan maps Relocation plan maps Vendor contact info Vendor contact info Disaster preparedness training Disaster preparedness training Meet with FEMA, SBA Meet with FEMA, SBA Drills Drills Access procedures Access procedures Model ordinances Model ordinances Encourage retrofits Encourage retrofits Review zoning and long range plans Review zoning and long range plans

Dos and Don ’ ts DON ’ T DON ’ T Reinvent the wheel Reinvent the wheel Knee-jerk react Knee-jerk react Expect to perform optimally post-disaster Expect to perform optimally post-disaster Expect FEMA to solve business needs—many businesses won’t qualify for FEMA/SBA loans Expect FEMA to solve business needs—many businesses won’t qualify for FEMA/SBA loans DO DO Know your community Know your community Welcome outside expertise Welcome outside expertise Communicate frequently Communicate frequently Maintain critical mass of businesses Maintain critical mass of businesses Promote districts Promote districts Relocate and provide access Relocate and provide access Provide creative financing Provide creative financing Hire professionals Hire professionals Create a rebuilding ordinance Create a rebuilding ordinance

Preparing for and Recovering from Disaster-- It ’ s Your Business Jeff Eichenfield